CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.
The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.
Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks (NASDAQ: SBUX). The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail.
As consumer awareness of boba tea grows in the U.S., California-based frozen instant boba kit brand Boba Bam has appointed industry veterans Apu Mody as Executive Advisor and John Koury as Vice President Sales.
PepsiCo announced today it has entered a long-term distribution agreement with fitness energy drink producer Celsius Holdings, Inc., maker of the CELSIUS brand, effective immediately. The deal includes a $550 million investment into the publicly traded energy drink company, granting the New York-based conglomerate an 8.5% ownership stake.
Buoy, the clean hydration wellness brand that supports millions of Americans suffering with chronic illnesses, announced the launch of its new “To Be Seen” campaign in partnership with award-winning film production and creative studio, Round Two Agency.
The Newport Beach, California-based beverage company spent the pandemic developing its answer to the zero-sugar energy drink category with the release of Positive Energy in three flavors – Tropical Bliss, Watermelon Mania and Poppin’ Orange. The products launched at the beginning of the year with 160g of caffeine from green tea extract and 0 calories in each can, and is positioning itself to target not just traditional energy drink consumers but the whole family.
In this episode, BevNET reporter Brad Avery joined Taste Radio’s regular hosts and discussed his recent article about an innovative “scent-flavored hydration system” that is making inroads in the U.S. They also spoke about 7-Eleven’s embrace of upstart brands and shared personal takes on several new products, including grain-free donuts and spicy (if not NOSH-y) potato chips. Also in this podcast: a brief recap of annual cocktail convention Tales of The Cocktail and the latest edition of The Maxi Minutes.
As businesses worldwide feel more urgency to improve their environmental sustainability standards, carton-packaged water brand Boxed Water says it is doing better than ever. Founded in 2009 as Boxed Water Is Better, the Michigan-based brand has served as a pioneer of the carton-packaged water space that has in the intervening years seen competition emerge from rivals boasting their own sustainability narratives within the space for better-for-the-planet packaging.
Amcor Rigid Packaging (ARP) is now offering samples of spirits bottles made of recyclable polyethylene terephthalate (PET) that meet the newly-approved U.S. Tax and Trade Bureau (TTB) sizes. Amcor’s new offering was developed to provide customers with the freedom and flexibility to explore new markets while gauging consumer interest.
In this week’s roundup of new products, ZOA Energy unveils limited-edition Black Adam cans, Figlia rolls out its first RTD offering and Psychedelic Water launches the first legal microdose product.
DW Reusables will be featuring its solutions for the beverage industry that meet the growing demand for sustainable packaging.
Evergreen, a preferred supplier of food and non-food grade rPET, celebrated the completion of their building and production expansion in Clyde, Ohio this month.
Chinova Bioworks (Chinova), a Canadian company addressing consumers’ demand for healthy, natural, clean-label ingredients, received a No Questions Letter from the U.S. Food and Drug Administration (FDA) regarding their Generally Recognized As Safe (GRAS) Notice No. GRN 000997 application for Chiber Mushroom Fiber, a natural food and beverage preservative.
