In his own words, Grisa Soba has “always been a contrarian and tried to do things differently.” That approach has taken Flaviar, the spirits enthusiast membership club Soba launched in 2012 from a simple tasting box format to one of the largest clubs of its kind serving the U.S. and EU.
HOP WTR – the non-alcoholic sparkling hop water crafted with crisp, bold hops and mood-boosting ingredients – is adding Peach to the flavor roster, perfect for summertime sipping. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and is infused with mood-boosting adaptogens and nootropics. The new refreshing and hydrating flavor is sure to be your go-to cold bev as mercury rises. Plus, like all HOP WTR beverages, this brew is proudly crafted with no alcohol, calories, carbs or sugar.
Yanni Hufnagel, the founder and CEO of Lemon Perfect, spoke about his ambitious vision for the fast-growing enhanced water brand, the parallels between coaching college basketball and running a beverage company, why nailing “the big decisions” has been critical to the brand’s development, how his perspective on gross margin has evolved and why Lemon Perfect has invested heavily in field sales.
smartwater is taking hydration to new heights this summer and announces its newest global brand ambassador, Zendaya. A champion of artistry and originality, acclaimed actor and performer Zendaya is pioneering new ways to live a more purposeful life. As smartwater’s global ambassador, Zendaya will appear in a series of new creative from the brand that celebrates those who are defining ‘smart’ on their own terms and will support community water programs that will directly impact thousands of women.
Allen Flavors announced that Ira Steinberg has been promoted to Chief Executive Officer of the company. Owners Joey Allen, Executive Chairman of the Board, and Michel Allen, Executive Vice President, made the official announcement in a June 2nd memo to the company’s staff.
Kitu Life Super Coffee pilot-launched its first non-coffee innovation in Texas last weekend: a three-SKU, zero-sugar energy drink line enhanced with collagen and probiotics called Super ENRGY.
Elmhurst 1925, maker of simple, nutritious and incredibly deliciously creamy plant-based beverages, today announced that three of its products – Chocolate Milked Oats, Unsweetened Milked Oats and Unsweetened Milked Cashews – will now be sold across all Whole Foods Market locations nationwide.
Rhythm Sparkling Hemp Beverages, a functional wellness beverage brand, is expanding its Northeast retail account base by partnering with Bronx-based food and beverage distributor, Tufo’s Wholesale Foods.
As the cannabis beverage category gains traction in Canada, Truss Beverage Co. is significantly expanding its portfolio with 15 new cannabis beverages for summer, one of the largest beverage occasions of the year. With innovation driving all growth for ready-to-drink cannabis beverages last year, the leading cannabis beverage company is continuing to craft delicious and differentiated products that appeal to various taste preferences and beverage occasions.
The team behind the award winning Italian small-plates restaurant, Stuzzi, will debut their first ever spirit this month, with the launch of ‘the perfect gin, for the perfect Negroni’.
In part two of our coverage of Summer Fancy Food Show 2022, mocktail brands like Mingle and Mocktail Club gain ground in retail; startups such as Shrubbly and Waku debut new rebrands; and Circles Coffee introduces a new single-serve pour over format.
Taste Radio’s hosts reflected on the return of BevNET and NOSH’s summer events to New York City, the accessibility of admired brand leaders and top retail executives at NOSH Live, the palpable camaraderie among entrepreneurs meeting each other for the first time in person at BevNET Live and why taste and story inspired the strongest reactions for judges in the events’ brand competitions.
EverGrain, a sustainable ingredient company created by AB InBev, announces the launch of its scientific advisory board to unleash the full potential of brewers spent grain (BSG) and its benefits to human health and environmental sustainability. BSG is the nutrient-rich byproduct of the beer brewing process. Five scientists from leading universities in food, nutrition and health, agriculture, and environmental sciences will advise and collaborate with the EverGrain R&D team to accelerate the use of BSG’s uniquely sustainable plant-based proteins and fibers in nutrient-rich, low carbon foods and beverages.
Picnic Brunch, a canned cocktail line specializing in traditional brunch beverages, is pleased to announce its ready-to-drink mimosas, bellinis, and bloody marys will be available direct-to-consumer.
