News

Plant-based Energy Drink OCA Expands Nationwide With Kroger & Introduces New Flavor

OCA, a unique, plant-based energy drink powered by tapioca, an extract from cassava root native to the Amazon – announced that it will launch at more than 2,000 Kroger stores. Alongside the launch, OCA will be releasing a new flavor, prickly pear-lime, available exclusively in Kroger locations nationwide.

The Fighting 69th Irish Whiskey Celebrates And Salutes Veterans With New Launch

The Irish Whiskey named after the famed 69th Infantry Regiment is putting together a recipe book featuring cocktails submitted by amateur cocktail mixers who have served in the US military with the best submission winning a free trip to New York City for the 2022 St. Patrick’s Day Parade.

Calirosa Tequila Unveils Limited-Edition Extra Añejo

Award-winning premium tequila brand CALIROSA announces the arrival of their limited-edition Extra Añejo. Now available for presale exclusively online via ReserveBar, the established leader in premium and luxury spirits e-commerce, CALIROSA’S Extra Añejo is made with 100% blue agave, aged for 36-months in California red-wine barrels.

NielsenIQ: Non-Alc Beverage Sales Decelerate But Remain Strong

All channel non-alcoholic beverage sales slowed down but remained “very strong” during the period ending November 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 10.8% in the two-week period, compared to 12.1% in the four-weeks. On a two-year stack basis total dollar sales grew 24%.

Perfect Hydration Alkaline Water Recruits Athletes to Amplify “Live Water Wellness” Mission

Perfect Hydration, the 9x purified alkaline water with electrolytes, has added an impressive selection of ambassadors to its team of professional athletes and fitness experts. As the brand continues to expand its retail availability across North America, partnering with more athletes in a range of disciplines will help Perfect Hydration reach new wellness-minded consumers.

Elevator Talk: SESH, Hylux, Good Dogg Beverages, Freshie, Urja

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Bonnie Shah, the VP of Innovation and Marketing for beverage incubator L.A. Libations, who will share her thoughts, questions and feedback with the participants.

CG Roxane Announces rPET Facility Solar Power Installation and Winners Of Its California Youth Sustainability Awards

CG Roxane LLC, the privately held, family-owned and operated maker of Crystal Geyser Alpine Spring Water, celebrates America Recycles Day and marks the completion of its San Bernardino recycled PET facility’s second full year in operation with the announcement of its new of SolarEdge Smart Panels and the winners of its inaugural California Youth Sustainability Awards.

Buzzard’s Roost Whiskey Launches First Bourbon and Announces Move to Bardstown Bourbon Company

Buzzard’s Roost Whiskey is launching its first Bourbon on Nov. 9, adding to its collection of luxury whiskeys with a launch event at its new home, Bardstown Bourbon Company. Buzzard’s Roost launched its first rye whiskey in 2019, and has since released multiple rye expressions, including Very Small Batch, Single Barrel, Barrel Strength, Toasted Barrel and Peated Barrel.