Global country music superstar Brad Paisley launches "American Highway" Bourbon, a whiskey aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nation-wide tour for 7,314 miles across 25 states, from coast to coast.
Following the release of her critically acclaimed album, Doja Cat’s collaboration with LIFEWTR will bring out-of-this-world digital and in-person activations to fans across the country that unlock exclusive access to unique experiences and items, including VIP access to her upcoming concerts next year, Planet Her merchandise and autographed items, her new line of BH Cosmetics makeup and her line of Bliss lights.
PepsiCo has been ordered to stop using the “MTN Dew Rise Energy” name for its branded energy drink line this week after a New York judge ordered a preliminary injunction against the conglomerate in a trademark infringement lawsuit, handing a temporary victory to cold brew coffee maker Rise Brewing Co.
In this week's distribution roundup: Ocean Spray Launches Frutas Frescas Juice Line at Walmart and Boxed Water Now Available on Alaska Airline Flights.
The Los Angeles Lakers announced G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold.
Alaska Airlines' inflight water service is getting a planet-friendly upgrade. The airline is trading plastic water bottles for Boxed Water Is Better brand's 92% plant-based cartons and swapping out plastic cups with recyclable paper cups for water service. This change saves an estimated 1.8 million pounds of single-use plastics from flights over the next year – equivalent to the weight of 18 Boeing 737s.
From November 1st through Veterans Day , Ascent will be donating 22% of all profits to 22 and Troops, a non-profit service organization that focuses on helping U.S. active-duty military members, veterans and their families focus on the comeback, and overcome trauma and PTSD.
Black Rifle Coffee Company is going public after it announced this week it will merge with a special purpose acquisition company (SPAC) in a deal that values the military-focused brand at $1.7 billion.
Rhythm Sport is a lightly sparkling beverage infused with 15 milligrams of broad spectrum hemp extract, an electrolyte blend with B vitamins and natural strawberry and hibiscus flavors.
Non-alcoholic craft beer maker Two Roots Brewing and cannabis beverage company Truss Beverage Co. announced a partnership this week to bring hemp-infused, non-alcoholic beer to Canada. The line will launch under Truss’ new Bedfellows Liquid Arts brand with two THC and CBD-infused beers -- Bedfellows Haus Mates and Bedfellows Indie Pals.
Katherine Lugar, president and chief executive officer of American Beverage (AB), announced the appointment of Robert “Robb” Micek as the association’s executive vice president and chief financial officer.
NXT Water Inc, the creator of AKESO CBD Powered Hydration announces a major distribution relationship with Republic National Distributing Company (RNDC), a leading national wholesale beverage alcohol distributor.
Designer Wellness, the trusted source for nutrient-filled protein powders and other wellness products, today introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made with real fruit, contains 12 grams of whey protein isolate, is all natural, gluten free, has 100 percent BPA free packaging and contains no sugar added.
The certified organic offerings of Tractor Beverage Co. are now being poured at more than two dozen universities nationwide, signaling a growth in demand for healthier, environmentally friendly options amongst younger generations.
