Last week private equity fund WM Partners acquired the performance nutrition brand from previous owner Danone. The deal is part of the firm’s strategy to acquire synergistic brands and then “build operational excellence” in order to better position them for sale to a strategic buyer.
BevNET is proud to announce its inaugural Cocktail Showdown, a pitch competition that will showcase the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails. Taking place on August 12, 2021, the competition will be presented as a virtual platform for the hottest new pre-mixed cocktail brands in America.
The Founder & CEO of GT’s Living Foods, GT Dave, announced the Synergy Scholarship on behalf of new, non-profit entity, The GT Dave Foundation. The Synergy Scholarship fund is a $250,000 commitment awarded to LGBTQ+ youth pursuing entrepreneurial careers.
Miss Lacey’s Southern Tea launched two flavors of ready-to-drink canned sweet tea in the Nashville market. The brand recently partnered with fellow Nashville-based Lipman Brothers to distribute their craft tea in grocery and convenience stores across the city, with future plans for expansion.
X2 Performance-the clean, healthy line of energy drinks and pre-workout supplements—announces key executive leadership recruits: EVP of Finance & Operations Scott Greene, EVP of Marketing & Strategic Partnerships Dave Cohen, VP of Sales, Jim Block, VP of Sports & Entertainment Marketing David Benoit and VP of Product Innovation, Chad Cunningham have joined the X2 Leadership Team as the company continues to grow in emerging markets.
Just in time for summer, KeVita, a leading brand of high-quality fermented beverages, is launching KeVita Prebiotic Shots: an on-the-go drink offered in a convenient two-ounce bottle to help support digestive health. KeVita is passionate about helping its fans feel good from the inside out.
The product is the first beverage on the market to combine tart cherry juice with Echinacea and B vitamins, three natural immune system enhancers that together provide a simple yet powerful solution for athletes at all levels who want to maximize performance and minimize bad days, while simultaneously supporting athletic recovery, inflammation reduction and sleep.
SOS Hydration, the fast-growing hydration solution, partners with original Shark Tank judge Kevin Harrington to invest and advise on brand messaging, promotions, distribution, and growth initiatives.
Remedy launched their range of tasty, live-cultured beverages in the United States - containing no sugar, for real, and chock-full of all the right stuff like live active cultures, organic acids and antioxidants
Better Juice, an Israel-based food tech company which has developed an enzymatic technology to reduce the sugar content in fruit juice, has raised $8 million in a seed funding round that will support the company as it goes to market next year, targeting international brands.
Jim Beam Orange combines a juicy, bright orange flavor with Kentucky Straight Bourbon Whiskey to give a light and bright twist to simple summer cocktails such as a Jim Beam Orange Highball.
CannaCraft, a large-scale cannabis manufacturer and innovator in beverage and cannabis emulsion technology, has launched its new brand Gem + Jane: the women-focused sparkling botanical beverage that blends simple ingredients with microdoses of rare cannabinoids, including THCV, Delta-8 THC and CBD. The beverage are available exclusively at Sweet Flower dispensary locations throughout greater Los Angeles.
Since launching in 2018, the Greenbelt Craft Kombucha team has urged consumers to use its products as a replacement for sugary soft drinks or alcohol. Now, the brand is “blatantly laying it out there,” according to co-founder Gavin Booth, with the creation of its non-alcoholic, cocktail-inspired line of yaupon tea-based kombucha.
Robertet and Fleur de Vie are joining their expertise to unveil Spiruline Safe, a premium quality of Spirulina produced through a unique, fully controlled process for the food supplement and the food & beverage market.
