News

Reveal Showcases Avocado Seeds With Debut Product

As the co-founder and CEO of Philadelphia-based Hidden Gems Beverage Company, Bahirat is aiming to fuse wellness and sustainability with the brand’s debut product: Reveal, a three-SKU line of beverages made from brewed avocado seeds.

People Moves: L.A. Libations Hires Michael White, Promotes Shah and Orr

L.A. Libations Hires Kroger’s Michael White, Promotes Shah and Orr; Jones Soda Appoints Mark Murray as President; Nutrabolt Names New Chief Digital Officer, CMO Exits; Matt Swenson Takes Director of Coffee Role at Nestlé; Vita Coco Names Halima Aden “Chief Coconut Officer” to Support Global Initiative

SPAC Attack: Hollod to Run Tailwind, Advantage to Merge and Go Public

It’s the summer of special purpose acquisition companies (SPACs). Also known as blank check companies, SPACs have increasingly become appealing for the ability to quickly create category leaders and getting capital infusions into brands that need them. The past week has seen two such investment vehicles from industry experts.

Weller Expands Beyond CBD With Sparkling Immunity Line

CBD-infused beverage and snack brand Weller is expanding its platform beyond CBD with the launch of Sparkling Immunity, a new line that builds on the company’s goal to become a functional wellness brand while increasing its footprint with retailers that don’t carry CBD products.