News

Despite Cold Case Challenges, Carbonated Cold Brew Brand Sofee Targets Growth

Though the pandemic has created a tricky retail environment for early-stage beverage brands, with fewer grab-and-go cold case purchases and less consumer trial for innovative products, carbonated cold brew coffee brand Sofee is seeking to remain nimble by rolling out new ecommerce and marketing efforts.

Sprecher Launches Zero Sugar Craft Sodas

Sprecher Brewing introduces the first zero sugar craft sodas in a slim can – available in Root Beer and Orange Dream flavors.

Kombucha Brewers International Goes Virtual With 7th Annual KombuchaKon on Sept. 17-18, 2020

Kombucha Brewers International (KBI), the leading trade organization committed to promoting and protecting commercial kombucha brewers around the world, will host its seventh annual KombuchaKon, the largest conference and trade show for kombucha brewers, manufacturers and industry professionals worldwide, virtually via Zoom on Sept. 17-18, 2020.

RTD Coffee Category Close-Up, Product Showcase on Sept. 8+9

BevNET and NOSH are deepening their coverage of fast-evolving food and beverage categories with the premiere of two new video series next week available exclusively to subscribers: Category Close-Up and Product Showcase. To kick off the series, BevNET Managing Editor Marty Caballero will be taking a look at an established category that remains one of the most dynamic beverage types across all retail channels: ready-to-drink coffee.

Golden Tiger Aims to Take Turmeric to “Next Level”

In anticipation of its roll out into retail later this year with an aggressive multi-category product launch, California-based startup Golden Tiger is angling to ride the trend for immunity and anti-inflammatory functional drinks to fast success with a line of organic beverages that promote “bioactive curcumin” as its leading health ingredient.

Liquid I.V. Acquired by Unilever

After several years of sustained growth, powdered hydration mix brand Liquid I.V. has been acquired by international CPG giant Unilever for an undisclosed fee, the company announced today.

Nielsen: Monster Growing, Category Growing Faster

An increase in promotional pricing and strong sales for sugar-free Monster Zero Ultra and coffee-based Java Monster helped Monster Beverage Corp. build substantial volume growth over recent weeks, according to an analysis of Nielsen U.S. channel data through August 22, 2020 by Goldman Sachs Equity Research.