News

PepsiCo Launches Two D2C Platforms To Meet Consumer Demand

PepsiCo is pivoting to meet consumer demand online with the launch of two new ecommerce platforms — snacks.com and pantryshop.com. The two storefronts will allow the company to give consumers easy access to the familiar and “comforting” brands they are seeking out during the Covid-19 pandemic, said Gibu Thomas, SVP and head of ecommerce for PepsiCo.

La Luna Mezcal Launches Broad Distribution of Expressions

La Luna Mezcal is expanding distribution to 14 states with agave expressions rarely seen in the U.S. and a competitive bottling that offers a new and rich flavor palate for the mezcal cocktail experience.

Distribution Roundup: OLIPOP Adds Rainforest, Expands Whole Foods

OLIPOP adds Rainforest Distribution, expands Whole Foods and adds Sprouts with exclusive launch of new Cherry Vanilla flavor; So Good So You Adds Sprouts Chainwide with three SKUs of its juice shot line; Ugly Drinks Enters Kroger in Tennessee; NOCCO Adds GNC

Celsius: Revenue Up 95% in Q1

Celsius reported over $28 million in revenue during the first quarter, a 95% increase over the same period last year and a new quarterly record for the brand.

Reed’s: Zero Sugar, Ginger Ale Drive 13% Q1 Growth

After production issues hobbled growth last year, Reed’s Inc. reported in an earnings call yesterday that it has rebounded with 13% net sales growth to $9.5 million in Q1. Speaking with investors yesterday, Reed’s CEO Norman Snyder said the company’s volume growth was driven by distribution expansion and higher velocities.

Watch Office Hours: Strategy, Pivots, and Planning during the Pandemic

This week's Office Hours features industry veterans Alan Murray and Brad Barnhorn, who, drawing upon years of experience working with brands as board members and operators, offer advice on forecast planning, organizational strategy and leadership during the pandemic.

LOUD Energy Drink to Launch at Nutrishop Stores Nationwide

NUTRISHOP, a national retail nutrition, wellness, and supplement franchise, has announced the debut of LOUD energy drink by Stance Supplements at NUTRISHOP stores nationwide and online at NutrishopUSA.com, starting May 18..

Taste Radio Ep. 213: How This Brand Thrived In A Business Often Marked By Failure

Carl Goyette, CEO of pioneering organic energy drink brand GURU, spoke about how a disciplined business strategy has paved the way for sustainable growth, why the company “says no to a lot” of opportunities, and why he believes that having both experience in a corporate environment and a thirst for entrepreneurship have been key to his ability to manage and build the brand.

MapleMama Launches Organic Sparkling Fruit Drink Line

MapleMama Beverages, a New England-based B-Corp serves up a healthier alternative to traditional sodas with its new line of organic sparkling fruit drinks infused with maple's natural nutrients, but without the maple taste.