News

Old Elk Distillery Launches New Peanut Butter Flavored Whiskey

Old Elk Distillery launches new Peanut Butter Flavored Whiskey to bring the next level of flavor to the flavored whiskey category. Deliberately crafted from nostalgia, the brand blended premium whiskey with three different peanut flavors: the ultimate blend of two beloved icons.

DrinkTru Partners With Ray Lewis and Legends Access

Functional beverage company Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment.

Swoon Launches Zero Sugar Liquid Simple Syrup

On average, Americans consume around 82 grams of added sugar per day, which is over double the amount recommended by the American Heart Association (AHA), and most of that is in the beverages that we drink.

Health-Ade Kombucha Launches “You Brew You” Advertising Campaign

Health-Ade Kombucha celebrates the power of personal taste and its most popular flavors with a striking new advertising campaign launching this month. The first digital and print advertising for the “You Brew You” campaign breaks this month in media outlets including Vogue, Allure, GQ, Vanity Fair, and Us Weekly.

Kroger Adds CELSIUS Nationwide

Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS has announced further expansion into the grocery channel as it strengthens its partnership with Kroger, the largest U.S. grocery store chain, in over 1,100 locations nationwide.

NACS 2019: Docklight Plots National Rollout with Stable of CBD Brands

Over the past year, the food and beverage space has witnessed a “green rush” of CBD startups entering the market in a race to capitalize on the trend. With no shortage of competition, Seattle-based Docklight Brands is also hoping to get on board the cannabis wave with 13 brands of its own.

Cocktail Crate Acquired by Traverse City Whiskey

New York-based premium mixer brand Cocktail Crate has been acquired by craft distillery Traverse City Whiskey Co., the company announced yesterday. Financial terms of the deal were not disclosed.

Taste Radio Insider Ep. 55: The Profitable Way To Build a Disruptive Brand

Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.

Crook & Marker Launches New Line of Spiked Sodas

Crook & Marker, an alcohol brand from beverage innovator Ben Weiss, is launching a new line of Spiked Sodas made with organic alcohol and zero sugar to deliver consumers the classic soda taste they’ve been longing for –– without the regret of consuming excessive calories, artificial ingredients and loads of sugar

Secret Squirrel Debuts New Look

Secret Squirrel Cold Brew Coffee elevates their famous cold brew line with new easy to grab, tall round bottles.

BENDT Distilling Co. Releases BENDT No. 5 American Blended Whiskey

BENDT Distilling Co., formerly Witherspoon Distillery, has announced the launch of its new BENDT No. 5 American Blended Whiskey, the first-ever blend of five distinct small batch Texas whiskeys distilled, aged individually and blended together under one roof in Lewisville, Texas.

ToroMatcha Launches Line of Matcha-Based Energy Drinks

Energy drinks reinvented: The Montreal Startup unveils the highly anticipated ToroMatcha drinks in cans. Two ranges of products launched in September; three sparkling drinks and a vegan latte version, which is made with oat milk and infused with nitrogen.