Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
Heywell Preps for Scale with New Partnerships, Debuts Refreshed Look
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
Bev-Alc Wholesalers Back Hemp Reform; New Bill Seeks CBD Limits
An influential group of beverage alcohol stakeholders is supporting legislative efforts to regulate hemp drinks before the November ban.
From Lobby Bars to Minibars, Hotels Are Rethinking Beverage Programs
Adult non-alc cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
Taste Radio: Cultivating New Frontiers In CPG. Mergers, Magic & Makers.
From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape.
Report: Nestlé Starts Auction for S. Pellegrino, Perrier & Water Assets
Nestlé is making progress in finding a buyer for its full suite of water brands, per a report in Bloomberg.
Drink Hippie Expands ‘Solution-based’ Approach with Energy Line
Drink Hippie, the parent company of THC-infused seltzer Hippie Water, is targeting a new daypart with the launch of Hippie Energy, a moderately caffeinated, hydration-forward, non-THC energy drink.
New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD Tea
This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.
Infused Yerba Mate Brand Milonga Refreshes, Adds New Line
Last fall, the Florida-based beverage startup quietly unveiled new packaging for its portfolio of THC yerba mate beverages. The brand simplified its branding with a can design featuring the jungles of South America intended to help Milonga reach a broader, mainstream audience.
Coco5 Lands $10M in Fresh Funding; Names CEO
Coconut water-based sports drink brand Coco5 has secured its largest tranche of growth capital to date as it looks to expand its retail footprint and scale its leadership team.
Chicago Carves Out Beverages In Hemp THC Ban
Chicago’s City Council excluded hemp beverages and CBD products from a new law banning the sale of hemp-derived THC within the city.
IWSR: Health Drives Alcohol Replacements, Curiosity Fuels “Alcohol Adjacent” Drinks
Both direct alcohol replacements and functional “alcohol adjacent” drinks are surging in popularity, but new data suggests the two categories are growing for different reasons – and are not necessarily competing.
Spindrift Is First Beverage to Adopt Non-UPF Verified As Enrollment Opens
The Massachusetts-based brand is the first beverage maker to adopt the new certification and on-package label aimed at helping consumers identify ultra-processed foods.
Reviews: HOPWTR Doubles Down, Gorgie Bulks Up
This week's reviews feature a pair of powerful pairings: HOP WTR teams up with an iconic SoCal craft brewer for an IPA-inspired Double Hopped release, while Gorgie brings new energy (literally) into the flourishing protein category.