Review: Shrubbly

Shrubbly is a line of sparkling waters that are enhanced with a shrub – a mixture of apple cider vinegar and fruit.

BevNET Live Winter 2022: GHOST Founders to Share Community, Content Strategy

BevNET Live will feature a talk on fast growth and content strategy with GHOST Lifestyle co-founders Daniel Lourenco and Ryan Hughes. Since launching an energy drink in 2020, GHOST has quietly settled into the express lane of the energy/fitness nexus to reach more than 50,000 points of distribution.

Taste Radio: JAJA’s Social Strategy Is Subtle. And Highly Effective.

Maurice Tebele and Martin Hoffstein, co-founders of fast-growing, digital-centric spirits brand JAJA Tequila, explained how “subtle integration” is the key to JAJA’s effective social media strategy, the value of risque and edgy marketing, how they elicit the best out of their respective skill sets and how they found a strategic partner that is aligned with their vision for the brand.

Spirits: 8 New Fall RTD Cocktail Releases

As the colors start to change and the weather gets cooler, many RTD cocktail brands and distilleries are starting to lean into autumnal-inspired flavors. Check out this gallery for the newest releases from brands like Golden Rule, CHIDO and Misunderstood Whiskey Co.