Make Marketing Mighty during Supercharge: Marketing & Branding April 20 @ 3 P.M. ET Make Marketing Mighty during Supercharge: Marketing & Branding April 20 @ 3 P.M. ET

Make Marketing Mighty during Supercharge: Marketing & Branding April 20 @ 3 P.M. ET

by BevNET.com Staff,

On Tuesday, April 20, a group of five marketing experts will sit down with the editors of BevNET and NOSH to talk about the way 2020 and 2021 have affected their disciplines and offer invaluable advice on ways that entrepreneurs can evaluate and adapt their marketing approaches. In just two hours of content and conversation, founders should understand tools and techniques that will help them guide their marketing programs into the post-pandemic era.

Diageo Expands RTD Portfolio with Acquisition of Loyal 9 Cocktails Diageo Expands RTD Portfolio with Acquisition of Loyal 9 Cocktails

Diageo Expands RTD Portfolio with Acquisition of Loyal 9 Cocktails

by Brad Avery,

Alcohol conglomerate Diageo is extending its reach into the ready-to-drink cocktails category with the acquisition of Loyal 9 Cocktails, makers of a line of vodka-based canned beverages, from Sons of Liberty Spirits Company. The acquisition will be funded through Diageo’s existing cash resources. Terms of the deal were not disclosed.

PepsiCo: Beverages, Frito Lay Fuel Q1 Revenue Gains PepsiCo: Beverages, Frito Lay Fuel Q1 Revenue Gains

PepsiCo: Beverages, Frito Lay Fuel Q1 Revenue Gains

by Martín Caballero,

PepsiCo reported net revenue growth of 6.8% in Q1 of this year, a figure that “reflects the benefits of (its) highly strategic acquisition activity” and “continued investment in our brands, manufacturing capacity, supply chain and go-to-market systems,” the company reported this morning.

Category Close-Up: Product Showcase – Bottled Water Category Close-Up: Product Showcase – Bottled Water

Category Close-Up: Product Showcase – Bottled Water

by BevNET.com Staff,

On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from hellowater, GIVN, Richard's Rainwater, FLOW Alkaline Spring Water, Akeso, The Alkaline Water Company, Open Water, TEN Alkaline Water, and ÈSSE.

BODYARMOR: Innovation Fueling Ambitions to Hit $5B Sales Target BODYARMOR: Innovation Fueling Ambitions to Hit $5B Sales Target

BODYARMOR: Innovation Fueling Ambitions to Hit $5B Sales Target

by Martín Caballero,

Having passed the $1 billion mark, BODYARMOR is aiming to leverage its combination of distribution muscle, marketing prowess and on-trend products to push the brand towards more ambitious targets, including doubling the business over the next three years.

Goldman Sachs: Convenience Retailers Optimistic as Pandemic Outlook Brightens Goldman Sachs: Convenience Retailers Optimistic as Pandemic Outlook Brightens

Goldman Sachs: Convenience Retailers Optimistic as Pandemic Outlook Brightens

by Brad Avery,

According to the firm’s latest “Beverage Bytes” survey of retailers representing nearly 30,000 stores nationwide (roughly 20% of the channel), overall beverage sales increased 10% year-over-year in Q1 of 2021, compared to 7% growth in Q4 2020, driven by increased foot traffic from consumers who are steadily returning to old shopping habits.

Retailer Roundup: Bubble Preps New Platform Launch; Court Orders Walmart to Pay $115M Retailer Roundup: Bubble Preps New Platform Launch; Court Orders Walmart to Pay $115M

Retailer Roundup: Bubble Preps New Platform Launch; Court Orders Walmart to Pay $115M

by Brad Avery,

Health food ecommerce retailer BUBBLE Goods announced this week that it has named Savraj Singh, former CTO of Daily Harvest, as chief technology officer, responsible for leading the company’s engineering team and digital platforms; Walmart was ordered to pay $115 million to Texas-based food tech startup Zest Labs after a jury in Arkansas ruled that the retailer was guilty of stealing its shelf-freshness technology.

Category Close-Up: Expert Analysis – Bottled Water Category Close-Up: Expert Analysis – Bottled Water

Category Close-Up: Expert Analysis – Bottled Water

by BevNET.com Staff,

In this episode of Category Close-Up, the panel examined the present and future of the $19 billion-plus bottled water segment, from the business and investment climate to consumer perception around the category to advances in technology that could unlock future purchasing occasions.

DRY Aims to Build ‘Zero-Proof’ Story with Bitters & Soda Launch DRY Aims to Build ‘Zero-Proof’ Story with Bitters & Soda Launch

DRY Aims to Build ‘Zero-Proof’ Story with Bitters & Soda Launch

by Martín Caballero,

For the last 16 years and counting, the Washington-based company has been offering a wide range of fruit and botanical flavored, premium, carbonated soft drinks. But relative to its bigger goals, the brand’s latest innovation — a three-SKU line of bitters & soda in 8.45 oz. glass bottles — represents more than just another choice for consumers on the shelf.

Review: Athletic Brewing’s DayPack Hop Infused Seltzer Review: Athletic Brewing’s DayPack Hop Infused Seltzer

Review: Athletic Brewing’s DayPack Hop Infused Seltzer

by BevNET.com Staff,

DayPack is a new line extension from Athletic Brewing and the company’s first offering outside of the non-alcoholic beer space. DayPack pairs hops, which is perhaps the best known beer ingredient, with fruit flavors to create a unique entry into the flavored sparkling water category.

Taste Radio: There Are Millions To Be Made In Niche. Oded Brenner Explains How. Taste Radio: There Are Millions To Be Made In Niche. Oded Brenner Explains How.

Taste Radio: There Are Millions To Be Made In Niche. Oded Brenner Explains How.

by BevNET.com Staff,

Today’s episode features an interview with Oded Brenner, the founder of both Max Brenner, an international chain of upscale chocolate-centric cafes, and Blue Stripes, a unique brand of food and beverages made from upcycled cacao fruit. Brenner spoke about his unconventional approach to entrepreneurship, why he believes that “there will always be a place for the niche,” why he embraces ideas that would commonly be perceived as mistakes and his definition for the ultimate form of success.

BevNET & NOSH June Events: Virtually Live, Pitch Competitions, Boot Camp BevNET & NOSH June Events: Virtually Live, Pitch Competitions, Boot Camp

BevNET & NOSH June Events: Virtually Live, Pitch Competitions, Boot Camp

by BevNET.com Staff,

Get ready for June. BevNET and NOSH are cooking up a virtual feast of brand-building content and suspense, including BevNET & NOSH Virtually Live, our signature New Beverage Showdown and NOSH Pitch Slam, and a Boot Camp for new brands that encompasses both Food and Beverage startups.

Distribution Roundup: UFO Partners with Imperfect Foods; Proposition Cocktail Enters Urban Outfitters Distribution Roundup: UFO Partners with Imperfect Foods; Proposition Cocktail Enters Urban Outfitters

Distribution Roundup: UFO Partners with Imperfect Foods; Proposition Cocktail Enters Urban Outfitters

by Brad Avery,

California-based hemp milk maker UFO announced this month that it has opened a new 7,000 sq ft. co-packing facility, owned by a local SoCal brewery, ahead of a distribution expansion this year; Hemp extract-infused mocktail maker Proposition Cocktail Co. announced that it has partnered with Urban Outfitters for online sales, increasing the California-based brand’s nationwide presence.