The Alkaline Water Co. Accused of Fraud in Lawsuit

Minneapolis-based brand management firm Castello is taking The Alkaline Water Company to court, alleging the publicly traded beverage maker failed to make payments and fraudulently misrepresented its ability to “produce products of sufficient quality to meet retailer standards.”

Hoist Strengthens Military Ties With New Investor, Advisor

As the competition for dollars in the evolving hydration drink market heats up, Cincinnati-based Hoist is looking for an edge. In announcing the addition of Tyler Merritt as an investor and advisor last week, the company believes it has found one.

Speed Dating: Meet 1:1 with CPG Retailers on April 15

Our special subscribers-only Retailer Speed Dating will return on Thursday, April 15. The 1:1 virtual pitch and networking event will take place from 3PM to 5PM ET, bringing together retailers and up-and-coming food and beverage brands.

Nielsen: Monster Outpaces Energy Category

Sales of Monster Energy outpaced the overall energy drink category in the two-week period ending February 27, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Monster saw U.S. dollar sales rise 8.6% year over year in the two-week period to $5.74 billion, declining slightly from 9.8% in the four-weeks and 11% in the 12-weeks.

Cloud Water Closes $2.7M Seed Round

Having stepped beyond its core identity as a CBD drink last summer, New York-based Cloud Water today announced the close of a $2.7 million seed fundraising round set to fuel further expansion into the overall functional beverage space.

VMG Closes Fund V, Invests in Milton’s

An investor in Ilegal Mezcal and Stone Brewing, VMG will maintain a “strategic focus” on alcoholic beverages following Sunday's announcement that it has raised $850 million for its fifth fund, now known as the Growth Fund.

Spirits Gallery: New Names Enter RTD Cocktails

In this gallery, we highlight some of the notable new releases thus far, which features several well-known spirits brands -- including Bombay Sapphire and Ogden's Own -- making their RTD debuts. 

Review: Lucky Jack Oatmilk Lattes

Cold brew brand Lucky Jack has introduced a new line of low sugar oatmilk lattes that are also the company’s first shelf stable products. Available in four flavors -- Caramel, Golden Milk + Turmeric, Mocha and Vanilla -- each 7.5 oz. can contains 130mg of caffeine, 4-5 grams of sugar and 80 calories or less.

Tennis Pro Andy Murray Invests in HALO

Organic hydration beverage brand HALO announced this week that it has received an investment from tennis star Andy Murray, marking its first partnership with a professional athlete. In addition to a financial stake in the brand, which sources reported as being in the six-figure range, Murray will also serve as a brand ambassador.

NITRO Beverage Co. Closes Seed Round, Preps Oat Milk Lattes for Q2

Best known for its organic and Fair Trade nitrogen-infused cold brew coffees, New Jersey-based NITRO Beverage Co. has announced the closing of a $1.5 million seed investment round led by VERSO Capital, a capital injection that is set to fuel retail expansion and the launch of a new three-SKU line of oat milk lattes in Q2.