NielsenIQ: Non-Alc Beverage Sales Accelerate in October

All channel non-alcoholic beverage sales continue to show their strength as dollar sales accelerated in the period ending October 23, rising 13.2% in the two-weeks, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales were up 27% in the period on a two-year stacked basis.

Marketing Watch: New Spirits Merch, Visual Campaigns Launching This Month

Whether it's connecting with loved ones around the dinner table or slipping into something stylish (and cozy), spirits brands are pulling out all the stops to attract consumers as the winter holiday season begins to kick into gear. In this roundup, we highlight an handful of notable new campaigns and activations, including limited edition merch from Glenfiddich and Mount Gay Rum.

Taste Radio: Patrick Schwarzenegger Continues To Bet On Intelligent Brands… Including His Own.

A film actor and active investor in several high-profile brands including Super Coffee, NUGGS and Blaze Pizza, Patrick Schwarzenegger recently added the title of entrepreneur to his resume as the co-founder and CEO of brain health brand MOSH. In our interview, Schwarzenegger spoke about why MOSH broke every traditional rule for developing and launching a CPG brand, his investment philosophy and the value of company management when making funding decisions.

BevNET Live: Frey Farms’ Sarah Frey on Entrepreneurship

Sarah Frey, “America’s Pumpkin Queen,” will draw on her career building one of the country’s best known agricultural brands to share stories, strategies, and tactics for entrepreneurial success when she joins the lineup of speakers at BevNET Live.

Coke Acquires BodyArmor for $5.6B [Updated]

The Coca-Cola Company announced today that it has acquired full control of sports drink maker BodyArmor for $5.6 billion, its largest acquisition to date. The beverage giant is exercising its option to purchase BodyAmor in full at a pre-existing discount, as included in a 2018 deal that gave Coke U.S. distribution rights to BodyArmor and a 15% stake in the brand.

This Week’s Latest Product Launches

With January resets coming up quick, this week saw the announcement of several new products set to hit shelves at the start of the new year. Here’s a quick look at this week’s notable new launches and release announcements.

KDP: Company Raises Year-End Guidance with Strong Q3 Sales Growth

Buoyed by strong third quarter earnings results this week, Keurig Dr Pepper (KDP) has raised its 2021 net sales growth guidance from 7% to 8% for the year as the company benefits from increased consumer mobility and approaches the end of its three-year post-merger period.

Report: Coke Closing on BodyArmor

The Coca-Cola Company is in the closing stages of completing its acquisition of sports drink brand BodyArmor at a valuation of around $8 billion, according to media reports.

Coke: Volumes Surpass 2019 Levels Amid ‘Asynchronous’ Recovery

The Coca-Cola Company reported “strong” double-digit revenue growth in its third quarter earnings results this week, leading to higher year-end projections as volume sales surpassed 2019 levels amid an “asynchronous” pandemic recovery.