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Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Madeline Haydon, the Founder and CEO of Nutpods, who will share her thoughts, questions and feedback with the participants.
The virtual world is a busy one and so we’re in frantic preparation to rush out our next Supercharge event for April 20. This one-day event will provide a concise but impactful look at the key trends influencing marketing and branding strategies for food and beverage brands.
Rowdy Mermaid is extending its portfolio of functional beverages beyond kombucha with its new Adaptonic line of sparkling immunity beverages. The tonics, launching this month, are made with fruit, botanical herbs and Reishi mushrooms.
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line
Mocktail Club is a line of ready-to-drink-mocktails that are made with all natural clean ingredients. The company offers a variety of flavors that are modeled after popular cocktails, each packaged in 12 ounce glass bottles.
Looking to take the company to the next stage in its mission to help the environment through sustainable packaging, bottled water maker Pathwater has rebranded as PATH, a move that comes as the company completes a celebrity-backed funding round and rapidly scales its retail footprint.
Ugly announced today that the four most-popular flavors from the past year of special releases — Cherry Cola, Dr. Ugly, Orange Soda and Fruit Punch — will be the tip of the spear for a deeper push into brick-and-mortar retail, highlighted by its launch in over 6,400 CVS stores this May.
Brandon Schwartz & Lawrence Cisneros, the co-founders of innovative ready-to-pour cocktail brand DRNXMYTH, spoke about how they navigated a complex web of regulation, supplier partnerships and packaging technology to achieve their vision for the products and how they surrounded themselves with investors that understood the impact of technology within an emerging category.
Health-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases launching this spring. The new line, which is rolling out as a Whole Foods Market exclusive, is made with kombucha and additional ingredients, including simple syrup, bitters and juice, to create a unique style of cocktail mixer.
Chobani has teamed with PepsiCo to further its ambitions in the refrigerated space through a pilot distribution program that will take the yogurt maker’s products into convenience retailers, colleges and universities across the Northeast starting this month.
The company has spent the last two years retooling The Hive, its latest emerging brands division. Now Hilo, the first brand to emerge from the incubator, is ready to spread its wings, moving into brick and mortar retail and, this week, launching new products.
This year, fueled by a 384% sales increase in 2020, Los Angeles-based Greenbar Distillery is expecting its now-expanded family of RTDs is be above 80% of total volume.
Uplift, Brew Dr.’s first non-kombucha beverage, pairs yerba mate, guayusa, and green tea -- all ingredients with natural caffeine -- with added probiotics to create a better-for-you energy drink.
PepsiCo announced today the launch of Pepsi Mango, the core brand’s first permanent flavor addition in five years. The new product, available in regular and Zero Sugar varieties, will roll out nationwide next week. Pepsi Mango will launch primarily in grocery, mass and convenience retailers and will be available in 12-packs of 12 oz. cans and 20 oz. bottles.