In this breakout session recorded at BevNET Live Winter 2019, Brandy Rand, COO, Americas, IWSR; Sharelle Klaus, founder and CEO at Dry Soda; and Kristen Bareuther, managing director at First Beverage Ventures take a deep dive into the forces shaping the “low/no/better-for-you” beverage alcohol market.
Beverage brands are wasting no time in the new decade, rolling out plenty of new and innovative products this month, including functional waters from Powerade and VOSS, plant-based launches from Silk and Nesquik and probiotic-packed drinks from Stonyfield and Good Culture.
Ahead of Super Bowl LIV in Miami this weekend, here’s a quick look at some of the beverage brands hoping to make a splash on Sunday, including a pair of star-powered spots for Coca Cola Energy and MTN DEW Zero Sugar, as well as Hint's big game ad debut.
This week we’re joined by Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. Guillen and Ajluni spoke about how their shared backgrounds in digital media and streetwear fashion inspired the creation of TRUFF, how Instagram factored into the brand’s design and why they are trying to “influence the influencer” on social media.
Trident is a wholesale bean business and RTD cold brew brand based in San Diego, California. The company operates a 3,000 square foot tap room and brewery which sells up to 15 different coffees on draft at any given time. Trident’s RTD products are currently available online direct-to-consumer and in about 125 retail stores across Southern California.
Jonathan Schultz is the CEO of Backyard Soda Company, an early-stage Colorado-based soda brand focused on locally-sourced, simple ingredients. The company's line of CBD-infused soda utilizes whole ingredients instead of adding natural flavors. On the ingredient panel you will find fresh juice, pure cane sugar, locally-sourced full-spectrum hemp CBD and water.
The Coca-Cola Company enjoyed a 16% increase in net revenue during Q4 2019 and a 9% increase for the year, thanks to strong performance from sports drinks and premium water.
Positioned as a caffeine free alternative to coffee, Medidate is a line of prebiotic rich elixirs made from sustainably sourced roasted date seeds (not the fruit). Medidate’s ready to drink lineup presently includes four flavors: Original, Oatmilk Latte, Cold Brew 50/50, and Cardamom. Aside from Oatmilk Latte, which is sweetened with added date syrup , the products contain just five calories per bottle and zero sugar.
A presentation at the Winter Fancy Food Show reviewed the category trends, channel breakdowns, consumer shopping behaviors and product positioning claims shaping the specialty food market.
In this recap of brand news and product updates from the 2020 Winter Fancy Food Show, we examine the rapid evolution and expansion of Califia Farms' oat-based beverage platform, as well as the new keto product line from Remedy Organics and the emergence of several new products with Asian-inspired fruit flavors.
California-based prebiotic beverage maker Olipop has raised $10 million in a Series A funding round, the company announced today. The round’s participants include current investors Monogram Capital Partners, Rocana Capital, Finn Capital Partners, Boulder Food Group and Collaborative Fund, as well as first time investor Döhler Ventures.
In this breakout session recorded at BevNET Live Winter 2019, ROAR Beverage Company CMO Eric Berniker broke down some of the key steps in developing a marketing strategy during a period of rapid growth, drawing on his experiences at Vitaminwater, Pirate’s Booty and CORE Hydration and ROAR.
Miyoko Schinner, founder and CEO of fast-growing vegan cheese and butter company Miyoko’s Creamery, spoke about why she describes her business “a mission with a company,” the importance of empowering employees and ensuring they align with the brand’s ethos and why investors “have to love you for who you really are.”
North Carolina-based organic beverage maker MATI Energy has shut down production as it prepares to cease all operations, the company announced on its website and social media channels on Friday. MATI CEO Eric Masters said the decision to shutter the company was made within the past two weeks after attempts to secure new funding to sustain operations failed.
