As summer comes to a close and retailers make the transition from summer to autumn, beverage brands are getting into the spirit with fall-themed coffee creamer from Coffee Mate, seasonal oat milk latte flavors from Chameleon and a MTN Dew Halloween mystery flavor.
Corina Belle-Isle is the founder and president of Corina's Drinking Vinegars, a company that has updated the traditional switchel recipe for the modern beverage consumer. The brand's "Switchy" pairs the functional benefits of apple cider vinegar, fresh ginger and lime juice, with the satisfying mouth feel of a bubbly soda.
Wonder Melon is a line of USDA Organic cold-pressed not from concentrate watermelon juice drinks that is launching in two flavors, Watermelon Lemon Cayenne and Watermelon Cucumber Basil. The product is packaged in a proprietary 8.45 oz. glass bottle.
In this episode, we sat down with one of the most influential health and wellness experts in America, Dr. Andrew Weil. As part of our interview, Dr. Weil discussed his views on anecdotal versus clinical evidence, the concept of “food as medicine,” and his growing interest in personalized nutrition, cannabis and psychedelics. He also explained his criteria for endorsing and investing in food and beverage brands.
The brand, which operates five matcha cafes split between New York and Los Angeles, is releasing the line today in 12 oz. slim cans available exclusively in its stores and on its website. Flavors include Green Tea, Ginger Turmeric, Half N Half Matcha Lemonade and Activated Charcoal.
Despite outpacing past product launches, sales of Monster Energy Corp.’s fitness line Reign appear to be plateauing after six months in the market, according to a Wells Fargo Securities analysis of Nielsen data released today.
Innovation Ventures, LLC, the Michigan-based maker of 5-Hour Energy shots, is no stranger to flexing its legal arm in order to protect its brand name. Having engaged in several trademark infringement lawsuits over the past 10 years, the company is now targeting two more energy shot makers it claims are treading on its intellectual property.
In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.
Having established its identity as a culinary-inspired cocktail product maker, Portland, Oregon-based brand The Bitter Housewife is aiming to kick off a new era next month with the launch of its first ready-to-drink product, Bitters and Soda.
Wells Fargo analysts surveyed c-store owners representing approximately 70,000 stores and found that retailers are largely positive about the opportunity to sell CBD products in-store, and see high levels of consumer interest despite current regulatory restrictions.
Two years after its launch, hydration beverage brand Basis has built a presence in its home market of Colorado. As it works to develop traction in natural channel retailers, the startup is now looking to break out of the Rocky Mountain region and make a play to disrupt the hydration space.
Doug Caplan is the co-founder of Back Bay Roasters, a company that delivers HPP cold brew coffee in a variety of formats. The Boston-based brand controls its entire production process including sourcing directly from farmers, roasting and packaging.
Ginseng Up, a Massachusetts-based producer of ginseng beverages, has invested $2 million into upgrading and expanding its co-packing facilities, including the launch of a new product development arm intended to provide turnkey services for beverage startups.
Specialty food company Stonewall Kitchen this morning announced an agreement to purchase the Vermont Village brand, a producer of organic applesauce and raw apple cider vinegars, from parent company Village Cannery of Vermont. Terms of the deal, which is expected to close in September, were not disclosed.
