GT’s is a brand name that is synonymous with kombucha, but the company is trying to branch out within their lane of fermented living food and beverages. One of their most recent products, VeggieKefir, is also one of their most ambitious and assertive when it comes to its flavor profile.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.
Cutting-edge beverage brands will compete in the 15th edition of the New Beverage Showdown, BevNET’s cutting edge business pitch contest. The brands will take the stage at BevNET Live Summer 2018, which will be held in New York on June 6 and 7.
Lazy Bear is a line of cascara, which, as we’ve explained in reviews of other cascara beverages, is a product brewed using the fruit that surrounds the coffee bean. The product is currently available in three flavors, two of which have no added sugar: Natural, Mint, and Lemon Agave.
Expanding its already vast range of plant-based beverage offerings, Califia Farms announced today the launch of a new four-SKU line of non-dairy drinkable yogurts formulated with the company’s proprietary Califia Culture Blend.
Fueled by recent proprietary innovations in packaging and dispensing technology, Ripe Craft Juice and Ripe Bar Juice are now in a position to grow both jointly and independently, with two distinct product offerings that can meet consumers either on-premise or at the grocery store.
Why REBBL CEO Sheryl O’Loughlin believes a business’ ability to constantly evolve and to take a progressive approach to the times can spell the difference between success or failure; Taking an omnichannel approach to fresh and organic with Urban Remedy CEO Paul Coletta; How Kabaki Purple Tea fuses innovation and social mission. This episode is presented by The Good Crisp Company.
After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.
The Coca-Cola Company came out strong in Q4, reporting 6 percent organic revenue growth following a year of restructuring and cross-category portfolio expansion. The company expects that momentum to carry into 2018.
With growing competition in grocery, retailers are turning to emerging, natural and organic brands to provide points of differentiation.
The Water Kefir People is a Bend, Ore. based company with a line of organic handcrafted probiotic beverages that were designed with the intention of being an “option for the whole family.”
