Review: Amaz Superplants Elixir

Amaz Superplants Elixir is a line of all natural beverages that is current available in three flavors: Here We Go, Take it Easy, and It’s All Good.

People Moves: Humm Kombucha Hires New Sales VP

Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka

Review: Qii Oral Care Drink

Qii is an oral care dietary supplement drink that features tea, a pH level of 7, and a proprietary ingredient called XyVita that’s made with xylitol.

Review: Green-Go Organic Cactus Water

Green-Go Organic Cactus Water is an unsweetened zero-calorie beverage that is made with Nopal cactus puree. It’s also features lemon juice for a “hint of lemon” as its only flavor modifier.

Matthew Mitchell Leaving Coke VEB To Lead New Division in Japan

Mitchell, the VP of Investments & Ventures at Coke’s Venturing & Emerging Brands (VEB) unit, is leaving his current role to head a newly formed division focusing on emerging brands based in Japan, according to a memo from VEB president Scott Uzzell.

Celsius Partners with Tough Mudder

The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.

Column: I’m Helping a Brand, Hopefully

As part of my involvement with a local community-based food business incubator, I have been asked to spend time mentoring a small beverage company, Boston Chai Party. Even better, the founders have been kind enough to allow me to write about what we're doing along the way.

Press Clips: Slice Plans Relaunch

Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.