In this podcast, recorded at Spindrift headquarters in Waltham, Mass., we sit down with founder and CEO Bill Creelman and CMO Strick Walker to discuss the company’s approach to an upcoming label refresh and how it incorporated consumer feedback into the redesign.
Love Grace’s Herbal Energy is a three-flavor line of USDA organic certified high pressure processed beverages that was created to complement its cold-pressed juice lineup. The common theme across the three flavors is described in the tag line “energy and nutrition balanced.”
The deal will nearly double the size of Danone’s North America footprint, increasing it from 12 to 22 percent of the company’s total portfolio and align it with several fast-growing brands focused on healthy and sustainable lifestyles.
Last week BevNET caught up with company founder Trevor Ross in New York City at the Summer Fancy Food Show to discuss the line extension.
Hoping to emulate the early success of his San Diego-based beer company Saint Archer Brewing, which was purchased by MillerCoors last September, entrepreneur Josh Landan is doubling down on the beverage business.
“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”
We didn’t necessarily think there was something essentially wrong with their old label. But the new one reflects the evolution of the tea category as well as where guayusa, Runa’s key ingredient, stands within it.
With the market for vinegar products continuing to evolve -- and BluePrint continuing to build its brand beyond the juice cleanse -- the company is trying to extend its product set with an apple cider vinegar (ACV) drink.
In this podcast, we examine how the Summer Fancy Food Show has evolved to become an important event for beverage brands seeking local and national retail opportunities. We also discuss a thriving scene for Brooklyn-based food and beverage companies as seen at the convention and the ways that some are marketing the borough as part of their brand. Finally, we offer our take on some of our favorite products from the show.
Less than a year after PepsiCo removed aspartame from Diet Pepsi, the company is bringing back the controversial artificial sweetener.
In this video, we sift through notable product launches and line extensions and identify emerging trends in craft soda, sparkling water, RTD coffee and tea on display at the specialty foods convention. We also examine the growing ranks of beverage exhibitors that were targeting food service opportunities at the event.
Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.
On June 17, HP Hood LLC initiated a recall of select Muscle Milk products produced in its Sacramento, Calif. facility. The recall was posted on the U.S. Food and Drug Administration’s Safety Alerts page, which indicated that a possible packaging defect may have resulted in product spoilage.
Tea-based cocktail mixer brand Owl’s Brew has introduced its first line of ready-to-drink products. Dubbed “Owl’s Brew Radlers,” the new beverages are made with premium light beer, fresh-brewed organic tea and infused with real fruits and botanicals. Owl’s Brew featured the line at the 2016 Summer Fancy Food Show, which was held earlier this week.
