Tea continues to be one of the fastest-growing categories in the mainstream beverage set, up nearly 10 percent over the past 52 weeks. A lot of this is being driven by Lipton Pure Leaf and Gold Peak, which has a strong presence in both chilled and ambient areas.

Yahoo Finance reported on the company’s wellness initiative dubbed “See Ya Soda,” which will also see the end of fried food, white bread and pasta in Reebok’s cafeteria.

Described as a yogurt beverage “made with only natural ingredients including real fruit and probiotics,” Drink Chobani will join the drinkable yogurt category where brands like Lifeway Kefir, B’More Organic, Wallaby Yogurt Company and Karoun Dairies’ Blue Isle reside.

As for how the brands will leverage its relationship with Coca-Cola, Jeremy Faa, senior vice president and general manager for craft beverages at Coca-Cola North America, said that while operating independently, the company will “tap into Coca-Cola in terms of synergies, supply chain innovation and key account relationships.”

The deal was unanimously approved by the company’s board of directors, with the exception of The Fresh Market founder and chairman Ray Berry, who recused himself from negotiations pertaining to the deal.