Marketing the new product as a meal replacement, the shelf-stable, non-GMO shakes contain 20g of protein sourced from pea, hemp, and pumpkin seed, vitamins and minerals, 3-4g of fiber, 1g of Omega-3 ALA, and a veggie mix made from leafy greens, green algae, and vegetables.
Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price.
Thirty is a low-calorie beverage that is billed as a “health-focused recovery drink.” The product’s formulation includes electrolytes, which, according to the company are intended to be “nearly triple” the amount found in a standard sports drink.
The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.
The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.
CytoSport is expanding its offerings this month with Evolve, a new line of powders, bars and ready-to-drink, shelf-stable shakes made with pea protein.
In this podcast, Michael Schwartz, the co-founder and managing partner of Organic Food Incubator, a shared production facility and resource center for early-stage food and beverage companies, delved into the current landscape for start-up brands in metro New York, discussed top-of-mind ingredient and formulations embraced by entrepreneurs in the region and shared his take on effective sales, retail and distribution strategies for new brand owners.
New Age Beverages’ initial public offering, estimated to be worth approximately $15 million, was four times oversubscribed due to an abundance of investor interest in the Denver-based distributor, CEO Brent Willis told BevNET on Friday.
In place of a circular ying-yang image representing the drink’s three roles of “Rehydrate, Refresh, Replenish,” the label now features a cleaner look with more white space and a clearer emphasis on the call-outs of “sport” and “electrolytes and fuel.”
Founded in 1996, BAWLS Guarana has one of the longest tenures of any brand in the energy category. And it has more or less stayed its course rather than chasing the trends that the rest of the category has. As such, BAWLS new Ginger variety follows in the footsteps of its other products.
Stores report as high as 50 percent drop in soft drink sales following implementation of Philadelphia's controversial "Soda Tax" in January, Pressed Juicery announces new Boston-area location, and a U.K. study hospitalizes students with caffeine equivalent of 300 cups of coffee.
In a statement, Cott CEO Jerry Fowden explained that the company was making progress towards its goal of becoming a “more diversified, higher margin, cash generative business.”
After signing with Big Geyser to distribute its line of shelf-stable kombuchas in New York, B-Tea Kombucha is working to form partnerships with as many as a dozen distributors to continue expanding the brand’s presence throughout the country, including a launch in California this month.
Strong growth in the dairy-alternative market -- which is expected to reach over $35 billion by 2024, according to a September, 2016 report from Grand View Research -- is presenting some companies with added motivation to enter the kefir space.
