The remarkable success in marketing coconut water as a sports drink, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path.
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
The capital raise arrives as Dave Asprey looks to expand Bulletproof beyond its e-commerce base, with plans to open up brick-and-mortar cafe locations and enter the ready-to-drink (RTD) beverage segment.
Giving attendees all they need to know to understand the dynamic world of food and beverage entrepreneurialism, this full-day business education and networking conference will take place on September 30 in Boston, MA.
Happy Tree Maple Water’s Lemon variety is a two-ingredient blend of organic maple water and organic lemon juice. Rather than tasting like lemon-flavored maple water, the product tastes like a pretty well-executed lemonade.
The lawsuit arrives six weeks after the city’s Board of Supervisors voted unanimously in favor of the legislation.
Having recently secured new distribution and retail placement in Southern California, Genius Juice, which produces a line of high pressure processed (HPP) organic coconut smoothies, has refined its branding, reduced its product offerings and unveiled a new 12 oz. bottle.
Bottled soups have emerged as a noteworthy trend in recent months, and among a handful seen at the recently held 2015 Summer Fancy Food Show was Splendid Spoon. Based in Brooklyn, the company produces a range of plant-based soups -- including a vegan bone broth -- that are cooked, packaged in 16 oz. bottles and promoted as a "drinkable soup cleanse."
The CGF’s announcement arrives as CircleUp recently passed the 100 transactions mark, with companies raising over $100 million to date on the platform.
Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”
Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.
According to a recent analyst report from Cowen and Company covering Nielsen sales data, CSD volumes were down 4.7 percent in the four-week period ending July 11.
Pure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits alleging that the products use citric acid -- an ingredient that can be synthetically created -- as a preservative and are being falsely marketed as “all natural.”
Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.
