Bulletproof’s “Fat Water” is a low-calorie beverage that takes one of the brand's foundational ingredients, XCT Oil, and uses it in a ready-to-drink form. Along with the name FATwater being something that's eye-catching, it bucks the trend of food and beverage brands that are trying to sell you on fat-free or low-fat products.
BevNET Live Winter ’15 is less than 30 days away! Hundreds of beverage industry professionals, including investors, distributors and retailers, are already signed up for the conference, which is being held on Dec. 7 and 8 at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. Seats are filling up fast, and if you haven’t already, now is the time to reserve your seat.
Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.
Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.
1915 is Bolthouse Farms' entry to the cold-pressed, HPP juice space. Visually, the company has taken a unique approach to the packaging, which is to add a square-shaped cap to a very square-shaped bottle. To that end, the bottle will -- at least right now -- be memorable simply for its shape.
By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.
The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.
The concept behind Forto is to provide the caffeine of two cups of coffee in a 2 oz. shot. The liquid is made with organic and fair trade coffee and the package looks like a miniature version of the type of to-go coffee cup that you’ll find at many coffee retailers (the paper cup with the plastic sipper lid). On the surface, this sounds like an interesting approach.
Craft mixer brand Powell & Mahoney has completed its first round of outside investment, pulling in new capital from three sources, including Fenwick Brands, a middle market investor and operator focused on the consumer packaged goods space.
Temple Turmeric has updated the branding and formulation of its "Super Blends" sub-line. We think that the company done a fine job in the evolution of its Bullet Brew Turkish Coffee, Matcha Latte and Mexican Chocolate products, all of which have been improved upon the original versions.
Moringa (Moringa oleifera) is a tree grown in subtropical areas of Central and South America, Africa and South Asia. The moringa tree’s seeds and leaves are both edible. However, it’s the leaves that are being heralded by Western companies as a superfood.
Just weeks after Peet’s Coffee & Tea announced that it would acquire third-wave coffee darling Stumptown Coffee Roasters, the company is making another blockbuster investment in the super-premium coffee segment, today announcing that it has agreed to buy a majority stake in specialty roaster and retailer Intelligentsia Coffee.
Facilitating the brand’s expansion into the U.S. is Randy Shefshick, former vice president of sales for Rockstar Energy and founder of sparkling water line Something Natural.
For Greg Stroh, Healthy Skoop represents an opportunity to avoid many of the challenges associated with ready-to-drink products, including the formulation blunders and distribution woes that he encountered with mix1, while still offering shelf-stable, healthy and innovative food options for consumers.
