Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.
With specialists in retailing, distribution, marketing, finance, and media on board, this group is ready to keep contestants on their collective toes.
Greater Than, which markets a line of sports drinks that use coconut water as a base, has gone through a few renditions in the formulation and packaging of its products, and the latest revamp is the brand's best yet. In addition to mainstream-appealing flavors and calorie counts, the products have migrated to a 16 oz. contour PET bottle, has been given a nice upgrade versus the company's previous efforts. All in all, it definitely feels like a step forward for the brand
With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.
Launched as an exclusive at Costco, Suja Essentials "Organic 3 Day Fresh Start" is promoted as "a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best." The pack introduces three new juice varieties to Suja's Essentials line -- Green Greatness, Spicy Lemonade and Vanilla Nutz -- however, each are only available as part of the "Fresh Start" pack. The products continue upon Suja's reputation for well-formulated juice blends, and are a nice use of the Essentials branding.
Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.
In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.
On Monday, F.A.S.T. announced that its liquid shots — Pain Relief and Upset Stomach — are now available in Tedeschi’s convenience stores in Boston.
BevNET FBU (Food and Beverage University) will host a special Beverages 101 session for entrepreneurs who are getting started in the business on Tuesday, May 13 at the Metropolitan Pavilion.
Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.
BevNET Live's Preliminary Agenda has been posted, and if you look, you'll see we've tucked in a few nice little surprises for you.
For Bob Groux, Little Miracles is more than a new take on the potential of organic energy. It's a chance to recalibrate the efficacy and value of Coast Brand Group's own proposition.
As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.
Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.
