Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13

BevNET Live's popular “Sampling Bar” will return to the conference this summer. The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands.If you are attending BevNET Live Summer '13 and would like to sample your finished product, please view the link below for more info and to sign up.

Review: Glaceau Fruitwater

Looking to challenge the growth and rapid success of Talking Rain's Sparking ICE brand, Coca-Cola has revamped Glaceau Fruitwater, a Vitaminwater line extension that was discontinued a few years ago. Fruitwater is now a zero-calorie, sucralose-sweetened sparkling drink that contains no actual juice. We found the new packaging and formulation to be a great move for the brand, which will likely find traction in mainstream retail.

Durbin, Markey, Blumenthal Release Energy Drink Report

Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.

Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products

A new report on the market for fruit and vegetable juices finds that while dollar sales and consumption of juice drinks has since 2007 remained stagnant, consumers are increasingly embracing new and innovative juice products and flavors - and mainstream retailers are paying attention.

Review: BluePrint Juices

In the nearly two years since we first sampled BluePrint products, juice cleanses have become en vogue, high pressure processing is gaining momentum, and countless other brands have entered super…

Review: ‘tude Juices

The concept behind ‘tude is pretty straightforward: take apples, cold press them, put them in a bottle, and give them some shelf life via high pressure processing (HPP). Unlike pasteurized apple juices that often use blends of many different types of apples, ‘tude’s “raw” apple juice is very true to taste. While the branding might confuse some consumers, we really do like the simplicity of what they’ve created.

AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway

AQUAhydrate today announced that it has finalized distribution deals with the nation’s two largest grocery retailers, Kroger and Safeway. The agreements will bring the high alkaline and enhanced water brand into stores owned by the two chains and their subsidiaries in regions across the country.

Beverage School: Social Media, Digital Marketing on a Budget

While companies like PepsiCo and The Coca-Cola Co. are able to devote millions of dollars in resources to develop and enhance a social media presence, most entrepreneurial beverage companies are faced with an extremely limited budget for any kind of marketing or advertising, much less a focused plan of attack online. However, there are some affordable options available to small companies looking to reach the growing number of socially savvy consumers.

REMINDER: BevNET Live Summer ’13 Early Registration Discount Ends on April 15

Just a friendly reminder that early registration for BevNET Live Summer '13 ends in less than one week. Taking place on June 4 & 5, 2013 in New York City, the two-day business forum is an ideal learning and networking opportunity for beverage entrepreneurs, suppliers, distributors, retailers and investors.

Review: Thirsty Buddha

Produced in Thailand and marketed by a Canadian company, Thirsty Buddha is now making its way into the U.S. market. It's Its flagship product is a 16 oz. steel can of not from concentrate coconut water. Ultimately, this is a perfectly fine coconut water that has a nice look compared to some of the other products that are on the market today.

New Leaf Identifies New Strategic Initiatives

New Leaf Brands has outlined a series of new cost cutting initiatives and reiterated plans to expand business operations via the acquisition of “brands, distributors and co-packers in our industry,” as part of its restructuring and turnaround efforts. While the company continues to face an upward struggle toward profitability, CEO David Fuselier stated that the company is attempting to reduce supply chain and corporate operating costs, and new strategic partnerships.

Review: Komplete Protein Drinks

Kate Farms’ Komplete is a line of vegan- and soy-free protein drinks that takes a different approach that other products that we’ve seen in this category. Overall, a very unique product that’s in need of some visual help, especially since what’s inside the container is great.