Dekáf Launches Loyalty Program to Reward Caffeine-Conscious Coffee Drinkers

June 16, 2025 – Salem, MA

Specialty decaf roaster Dekáf has officially launched its customer Loyalty Program, designed to reward its growing community of decaf and low-caffeine coffee drinkers with exclusive perks for every sip.

Created with the same thoughtful approach that defines the Dekáf brand, the new loyalty program offers customers points for every purchase, review, and engagement - redeemable toward future orders. Points increase in value as customers move up through four tiers: The Taster, The Enthusiast, The Collector, and The Connoisseur - each reflecting greater rewards and deeper savings.

“We want to build a program that not only thanks our customers, but celebrates the journey they’re on with us,” says co-founder Khanh Nguyen. “Whether you’re just discovering what decaf can be or already brewing your favorites daily, this program gives back in a meaningful way.”

Key highlights:

• Earn points for every $1 spent, by writing reviews, and joining the program
• Redeem points for savings on both subscriptions and one-time orders
• Tiered rewards based on rolling 12-month spend
• Backdated points for existing customers, honoring previous purchases and engagement

Dekáf’s loyalty program is now live and available to all customers at dekaf.com/rewards.

For media inquiries, please contact:

Khanh Nguyen