Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
UPTIME Energy has acquired cold brew coffee maker RISE Brewing Co. in a deal that aligns two established independent brands in their respective categories into a fully integrated new platform.
Absolut is expanding both its ready-to-drink and ready-to-serve cocktail lines today, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
Single malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in Scotland” campaign.
The Soboba Band of Luiseño Indians have become one of the first Indigenous groups to launch a beverage brand, bringing their unique identity and history to the functional and hemp-derived THC drink categories.
Though uncertainty is still swirling around TikTok’s future, its ecommerce platform continues to provide brands with opportunities to sell and directly connect with consumers.
Botanic Tonics, makers of Feel Free herbal supplement shot, has secured a $25 million internal investment to support its testing efforts and to secure its kava supply chain.
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes:
In this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and Pepsi adds a new flavor to its permanent portfolio.
What's in and what is on its way out for beverage in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.
"Mental performance" shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
