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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
In this week’s new products roundup, Boston Beer Company grows its portfolio of non-alcoholic offerings, Parch launches its first ever co-branded product in partnership with Daybreaker and KEY enters the energy drink market with its ketone-infused beverage.
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.
In this week’s new products roundup, Erewhon introduces a canned version of its popular kefir sodas, Poppi creates a prebiotic twist on a classic soda flavor and Free Spirits makes its first foray into the ready-to-drink non-alcoholic canned cocktail category.
In this gallery, major players like Diageo, Tip Top and Straightaway drop new flavors, SummerFall seeks to offer a West Coast-inspired take on Sake and The East Coast Cocktail Company teams up with social media personality Rufus Rice to launch Toxin.
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
The CPG Week team brings on BevNET spirits editor Ferron Salniker to talk about the rumors circulating around adult non-alcoholic beverage retailer Boisson and the group discusses how far is too far with edgy branding in the beverage industry.
Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
