Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
Newly drafted NBA prospect Victor Wembanyama signed a five-year exclusive global partnership with emerging sports drink brand Barcode to not only be the face of the brand but to be an equity investor helping steer innovation and growth strategy.
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Last week, Boylan announced a rebranding and new format for MASH, moving the product from proprietary 16 oz. plastic bottles to 12 oz. slim cans. As well, the products have been reformulated to remove artificial coloring and the line has been reduced from six flavors to four.
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
Slate Milk signed a marketing deal with the UFC Wednesday marking the largest partnership to-date for the ultra-filtered chocolate milk brand along with adding $5 million onto its already $10.5 million Series A.
The non-alc category has made gains in on-premise distribution finding inroads with local music venues, pop-ups events and smaller festivals where there is a lower cost of entry than larger live shows and the consumer base is easier to access.
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.
Steph Curry announced Tuesday the launch of Game Changer Distillery which is producing its first product Gentleman's Cut bourbon whiskey in partnership with 190-year-old Boone County Distilling Co. who will oversee all aspects of production.
Electrolyte-enhanced bottled water brand Propel and actor Michael B. Jordan have teamed up to launch two new TV spots as the brand goes all-in on its Gatorade roots with a revamped visual identity.
In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.
As the sunshine begins to stick around, many RTD cocktail producers are beginning to roll out summer-inspired sips. In this gallery, Atomic Coffee Roasters makes its first foray into the spirits world with an espresso martini offering, U.K.-based Funkin Cocktails splashes down in the U.S. and SoulBoxer expands its lineup of ready-to-pour bottled cocktails.
Announces healthy kids brand is moving into Walmart after Sprouts and Walmart; developed by L.A. Libations, backed by Juggernaut.
