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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
California-based energy drink giant Monster has inked a marketing deal with the New York Rangers and Madison Square Garden, the brand announced in a press release. As part of the integrated marketing partnership, the indoor arena will feature a co-branded grab-and-go concession stand dubbed the “Monster Energy Bodega.”
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
In this autumn edition roundup of new spirits releases, Highclere Castle celebrates the anniversary of discovery of King Tut’s tomb, Åhus Akvavit introduces its seasonal blend in the U.S. and Yobo Kish teams up with Top Chef winner Kristen Kish to launch a new aperitif line.
Arkansas-based GEN Z Brands is getting serious; led by a team of industry veterans, the bottled water product is rolling out into select Target stores this month as it dials-in on sales and marketing ahead of broader scaling efforts next year.
In this week’s roundup of new products, Jones Soda Co. expands its Mary Jones brand of cannabis-infused sodas, Dr. Pepper takes inspiration from tailgate season for its latest LTO and UK-Based non-alcoholic aperitif maker Everleaf makes the jump across the pond.
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
AriZona Beverages is teaming up with Marvel Entertainment on a functional drink called Super LXR Hero Hydration, marking the iced tea maker’s first true leap into the sports drink category.
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
Barely four months after its initial reveal, Eat the Change’s Just Ice Tea is rolling out to stores this week. Seth Goldman, co-founder of Eat the Change and Honest Tea, first announced the new line of ready-to-drink teas in June, only two weeks after The Coca-Cola Company announced it would discontinue Honest Tea by the end of this year.
