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Nutcracker: Could Costco Cut $90M From Vita Coco?

Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt. Last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.”

Do Cannabis Beverages Have An Ecommerce Problem?

Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.

Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”

How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.

100 Coconuts Power Through Partnerships Approach

Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.

Hi-er Highs: Cannabis Beverages Chase THC Dosage

Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.

2025 Trend Heat Map: Go Small to Win Big

What's in and what is on its way out for beverage in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.

Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest

The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.