BevNET Live Winter 2024 might be taking place in California, but we’ll be welcoming an important emissary from the East Coast to talk about the process of building brands that can handle the toughest markets.
G. Scott Uzzell, the president and general manager of Venturing & Emerging Brands at The Coca-Cola Company, will speak on his company’s experience surveying, partnering with, and developing the landscape of entrepreneurial beverage companies over the past decade.
In an exciting detour into the liquor space, BevNET Live Santa Monica will feature a talk from Courtney Reum, the co-founder of VEEV Spirits (including VEEV and VitaFrute, a line of certified-organic ready-to-drink cocktails), which Reum and his brother sold to Luxco earlier this year.
From a comparative look at financial models for growing beverage companies to a special session seeking to address ongoing challenges to diversity at the upper reaches of the beverage industry, BevNET Live’s Breakout Sessions continue their tradition of offering depth and variety for beverage entrepreneurs to consider and enjoy.
BevNET Live Winter ’15 is less than 30 days away! Hundreds of beverage industry professionals, including investors, distributors and retailers, are already signed up for the conference, which is being held on Dec. 7 and 8 at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. Seats are filling up fast, and if you haven’t already, now is the time to reserve your seat.
A high-tech biohacker; a classic CPG entrepreneur; a turnaround artist who has turned the juice category upside down; a leader in the third-wave coffee movement. All four will take the stage to share stories and strategies as part of BevNET Live Winter 2015 in Santa Monica.
Giannuzzi, who has worked with brands like Glaceau, Suja, and Mamma Chia during their fundraising processes, will discuss ways companies can consider their independence as they face a range of financial options.
A technical edge doesn't lead to a winning brand unless it's stated properly -- and it's copacetic.
While we've been busy publicizing our sessions over the past couple of months, you’ll notice that we've layered in a whole bunch of cool stuff that we haven’t even had time to brag about.
Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands' venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
Just a few last highlights about the BevNET Live program as we enter the weekend.
From angels to crowdsourcing to private equity to venture capital, BevNET FBU Boston will feature a broad look at financial options for new food and beverage companies that will match the lifecycle and needs at all growth stages.
Participating speakers include: Joe Hamza, VP Marketing & Sales, Tedeschi Food Shops Charlie Moro, President, CFS Consulting Group; former VP of Marketing-Business Development, Tree of Life Company; former Senior Buyer,…
