Report: Appetite for Investment Cools Among Strategics

After a decade spent building their portfolios by aggressively acquiring or investing in small, innovative beverage brands, the heady days for strategics may be ending. That’s according to a new report released this month by Rabobank in which analysts unpacked the various conditions that have seen the likes of Coca-Cola, PepsiCo and others forced to adjust their investment strategies.

Veteran Food And Beverage Industry Executive Joins Phocus

Phocus announced that Sean A. Muldoon has joined the company as Chief Supply Chain & Quality Control Officer. In this role, Sean will join the executive team and primarily be responsible for overseeing the supply chain network and quality assurance.

Ball Corporation: Aluminum Cans Will Remain on Allocation into Summer

Ball Corporation, the world’s largest manufacturer of aluminum beverage cans, will continue to allocate inventory to customers and import cans from overseas due to short supply throughout this summer, executive vice president and chief financial officer Scott C. Morrison said yesterday during a public session of the Deutsche Bank Global Basic Materials Conference.

Spiritfruit Canned Cocktails Now Shipping Nationwide

Spiritfruit all-natural vodka soda makes a big splash this summer with the launch of direct-to-consumer shipping.  The recently debuted ready-to-drink cocktail made with real fruit juice can now be delivered right to the doorstep in over 40 US states.

Coffee Project NY Launches Snapchilled RTD Line

Coffee Project NY has been innovating on-premise in their New York City cafes for years, but it took a global pandemic to push co-founders Chi Sum Ngai and Kaleena Teoh to develop a coffee they could share with consumers beyond the city limits.

Rootstock Cider & Spirits Launches In Texas

Rootstock Cider & Spirits, a farmstead cidery and craft distiller in western New York, has introduced its hard ciders and spirits to the Texas market through distributor Favorite Brands.

Cointreau Challenges Andy Cohen, Courteney Cox And Daveed Diggs To The Ultimate Margarita Showdown

Cointreau in partnership with Architectural Digest, Bon Appétit, and GQ, is on the hunt to find America’s favorite summer margarita recipe. To kick off the search, the brands have teamed up with Emmy award-winning host Andy Cohen, home-chef and award-winning actress Courteney Cox and Tony and Grammy award-winning actor, rapper, songwriter, and producer Daveed Diggs to mix up innovative and fresh margarita recipes in The Ultimate Margarita Showdown beginning June 24.

FreeWater Launches With A Foundation And Focus In Philanthropy

FreeWater Inc. launches with a foundation, focus in philanthropy and a product is eco-friendly and BPA-free, and is paid for by the ads printed directly onto the aluminum bottles and cartons. Advertisers have the option to distribute the water for free or sell the beverage for profit. 

Aura Bora Closes $2M Seed Round

Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.

IRI: Pacesetters Show Consumers Eager for Novelty

As consumers “hunkered down” last year amid the pandemic, demand for new food and beverages was very much up, according to IRI’s New Products Pacesetter report examining the performance of 2020’s new product launches.

Bruno Mars Directs And Stars In New Campaign For SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve, Bruno Mars is showcasing his rum empire in a new creative content series.