PepsiCo Debuts Functional Sparkling Water Brand Soulboost

Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.

Bluecoat Gin Gets New Look

Philadelphia Distilling unveils new packaging for the full range of Bluecoat spirits - original Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Finished Gin.

VIDE Taps Olivia Culpo For REVIDELIZE Campaign

VIDE, a premium canned cocktail that has brought quality, convenience & transparency to the spiked seltzer market with its all-natural, gluten-free, zero sugar, zero carbs ingredients, has teamed-up with Olivia Culpo to launch its exciting new REVIDELIZE campaign to encourage every one of us to do better in all aspects of our lives!

REBBL Launches Immunity Support Line

REBBL, the plant-powered functional beverage brand founded to uphold human rights and make a positive social impact, has added immunity support* to its top flavors.

Review: Olipop Orange Cream

For its latest seasonal limited edition release, Olipop has chosen a classic flavor that’s a throwback to the days of soda shop-style CSDs: Orange Cream. It’s a modern version of the timeless orange creamsicle soda that used to be a part of many premium CSD lineups.

Liquid Death Hires Amy Friedlander Hoffman As Chief Business Officer

Innovative canned water startup Liquid Death announced the appointment of Amy Friedlander Hoffman as Chief Business Officer. She joins the executive team in this new role to oversee marketing, communications, merchandising, development for commercial strategies and business development for all brand partnerships.

Brew Dr. Releases Limited-Edition Rainbow Wrapped Kombucha Bottles

Brew Dr. announces their partnership with the Trevor Project for the third year, in celebration of Pride 2021. From May through the summer, Brew Dr. is releasing their limited-edition rainbow wrapped bottles and cans to help raise awareness about the Trevor Project and their work in providing suicide prevention and crisis intervention for LGBTQ youth. 

CanBee Launches RTD Bee’s Knees Canned Cocktail

CanBee Cocktails, a buzzy new brand of award-winning canned cocktails made with small-batch gin and real, simple ingredients proudly announces its debut into the ready-to-drink market.

Mexigin Debuts First Dark Spiced Gin

After years of taste testing and refining its recipe, the Mexigin team has released the world's first dark spiced gin. Both Mexigin's color and flavor are a distinct departure from traditional gin products.