Fresca Returns to Shelves with New Packaging

Fresca Original Citrus Sparkling Soda Water is now available at your local grocery store in a new, 500mL six pack. New bottles will be available in select states throughout the…

People Moves: Jones Soda Names Mark Murray as CEO; Aqua ViTea Builds Out C-Suite

Jones Soda has named Mark Murray as its permanent president and CEO; Vermont-based kombucha maker Aqua ViTea announced an expansion of its leadership team with three new additions to its c-suite; Soylent co-founder Rob Rhinehart has stepped down as chairman of the company’s board of directors.

Dewar’s Whisky Launches Sports Themed Multi-Channel Global Campaign

DEWAR'S®Whisky, the world's most awarded whisky, debuts its latest multi-million dollar marketing campaign, entitled Stay Curious. Calling upon consumers to “Stay Curious” and encouraging them to seek out new, memorable experiences across cultures, the campaign is a direct reflection of the brand’s history and ethos.

RTD Spirits Investments: Bomani Raises $3.5M, ‘Merican Mule Brings in SoBE Founders

Hard coffee maker Bomani Cold Buzz announced last week that it has raised $3.5 million in an investment round featuring over 40 firms and individuals; Connecticut-based ‘Merican Mule, maker of a line of canned ready-to-drink Moscow Mules, announced last week a round of financing led by The Bishop Family, founders of Blue Buffalo pet food and SoBe Beverages.