V2O Launches Sparkling Balsamic Water

Oklahoma City – The first consumer packaged sparkling balsamic water has been created and launched by Maggie Peterson, V2O founder and owner, along with her experienced entrepreneurial team. The product…

Taste Radio Insider Ep. 106: The ‘Future’ Of Millennial & Gen Z Brands

The co-founders of next-generation beverage company Future/Proof, spoke about why naiveté, scrappiness and business school connections were critical to the early development of their flagship brand, BeatBox Beverages. They also explained why over-preparation is key to fundraising and how the convergence of lifestyle and liquid play into the company’s trade and consumer marketing strategies.

Review: H2O Sonoma Soft Seltzer

H2O Sonoma Soft Seltzer is positioning itself as the “world’s first wine-infused sparkling water with 0.0% alcohol.” The initial flavors, which are packaged in 16 oz cans, include Pinot Noir, Rose and Sauvignon Blanc.

Spirits Feature: How Cost and Value Drive Pricing and Demand in RTDs

In a rapidly expanding segment that has seen a triple-digit rise in dollar sales over the past year, ready-to-drink cocktail brands that focus on small-batch, craft-forward options can at times struggle with competitive pricing against mass-produced competitors, despite providing the same convenience factor.

Hydralyte Launches ‘Plus Immune System Boost’ Drink Mix

Hydralyte, a company widely recognized for its science-backed rehydration formula drinks, launched Hydralyte Plus Immune System Boost on October 16. Many people don’t recognize the common signs of dehydration such…

Blue Ridge Bucha Announces New Owner and CEO

WAYNESBORO, Va. – Since 2010, Blue Ridge Bucha’s Co-Founders Kate and Ethan Zuckerman and their team have been handcrafting organic kombucha in the Blue Ridge Mountains of Virginia. From the…