Reed’s Inc. Launches Ready-to-Drink Mule With Real Ginger

Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has launched its first-ever alcoholic beverage: Reed’s® Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing Co., Oregon’s award-winning craft brewer.

FARE Calls for Universal Labels on Allergen Products

After the FDA last month released temporary guidance to allow companies to make “minor” ingredient substitutions without labeling changes, advocacy organization Food Allergy Research and Education (FARE) and other groups have advocated for greater transparency.

LifeAID Launches ‘Go!’ Powdered Line

Expanding its platform beyond the RTD space, LifeAID Beverage Co. announced today the launch of LifeAID Go!, a line of single-serve powder drink mixes which will debut online this week. Go! features powdered versions of the brand’s ImmunityAid and FitAid SKUs, which co-founders Orion Melehan and Aaron Hinde said are among the brand’s top selling beverage products.

Season 1 of SprintToSuccess: Superfrau & InteractBoulder

SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.

Pitbull and Dance Team Named HALO Sport Investors

Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.

Review: Hamaka Plant-based CBD Beverages

Hamaka is a new line of CBD enhanced beverages that is making its debut in four varieties:: Oatmilk Latte, Cold Brew Coffee, Hibiscus Flower Tea and Mineral Water. Each is enhanced with 5-10 mg of hemp extract per 250 ml (8.45 ounce) can, depending on the SKU.

Go Girl Energy and Silk Road Soda Announce Merger

Northern California regional brands Go Girl Energy and Silk Road Soda Co. announced this week they have merged to form Go Roads, LLC The company will seek to expand both product lines outside of the Golden State with rebranded and reformulated offerings.

Taste Radio Insider Ep. 90: It Takes A Certain ‘Touch’ To Make Distributors Love You

Chuck Casano, founder of Pitaya Foods and HiTouch Distribution, spoke about navigating the food industry on two fronts, how a social mission guided his foray into entrepreneurship, the failure that propelled his decision to launch HiTouch, the elements of successful brand relationships and being on the front lines of food distribution during the pandemic.