POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching a brand new marketing campaign to champion the health benefits of antioxidants and continue to establish POM Wonderful 100% Pomegranate Juice as the Antioxidant Superpower.
As part of its longstanding commitment to environmental sustainability, FIJIÒ Water, the No. 1 premium imported bottled water in the U.S., has announced a multifaceted initiative to transform its use of plastic while promoting a circular economy.
Emerging beverage brand, The Plug, has announced the launch of its science backed anti-hangover drink. The Plug differentiates itself from market competitors in its all-natural proprietary formula with zero added sugar and an exceptional flavor profile – all at only 40 calories.
LA Distributing Company Announces Brand Incubator Program; Omni Partners with Presence Marketing to Provide Ecommerce Services; CELSIUS Adds 1,100 Kroger Locations; Nutpods Adds Target and Walmart; Phocus Expands in Texas
Reed’s Inc., owner of the nation’s leading portfolio of handcrafted, all-natural beverages and Full Sail Brewing Co. (“Full Sail”), Oregon’s award-winning craft brewer, has announced entry into agreements for the development, marketing and distribution of ready-to-drink Reed’s Craft Ginger Mules, which come in two flavors: Classic and Zero Sugar.
PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP) and Monster Energy Company all posted sales gains of at least 2%, even as overall non-alcoholic beverage and snack sales ebbed slightly, according to a Wells Fargo Securities analysis of Nielsen data.
Hydrant, the most effective electrolyte hydration product on the market, launched a new caffeinated Rapid Hydration Mix, Hydrant + Caffeine, containing 100mg of caffeine—as much as one cup of coffee— and 200mg of L-Theanine to lighten the highs and lows of caffeine into calm, focused, and continual energy.
Colorado-based kombucha brand Rowdy Mermaid announced this week it has relocated to a larger Boulder headquarters to increase production, improve distribution efficiency and expand its team. According to the brand, the new 29,000 square foot facility will allow it to increase its current production output by 20 times.
Ajay Dhawan is the co-founder of Golden Tiger, an early stage beverage brand that aims to recover and revitalize Americans with its Ayurvedic-inspired formulation. The line of wellness drinks features bioavailable turmeric and highlights curcumin, the active ingredient which helps fight inflammation in the body.
Known for soulfully crafting plant-based functional beverages, REBBL introduces the ultimate super herb blend in their new Mayan Cocoa Gold Label Elixir.
Natural Recovery Greens launched today as the first holistic wellness powdered drink with cannabidoil (CBD), the natural compound found in the cannabis plant that has shown compelling health benefits.
Distill Ventures, the world’s first independent drinks accelerator devoted to building and scaling the best and brightest drinks brands of the future, is pleased to announce a new addition to its growing North American team with Gregorio Santiago Braga joining as Brand Search and Accelerator Executive.
Boxed Water Is Better has announced the launch of Boxed Matcha in collaboration with mission-driven tea importer Art of Tea.
Sarah Bird Joins Beyond Broth as CEO; Riff Cold Brewed Hires VP of Business Development; REBBL Names New CMO; CLEAN Cause Appoints VP of Sales; Waterloo Sparkling Brings on New Sales and Marketing Leadership; Distill Ventures Announces New Executive Appointment
