The list of non-alcoholic beverage producers seeking to cash in on the $4.5 billion hard seltzer segment has grown a little longer. PepsiCo filed an application with the U.S Patent and Trademark Office to trademark its Rockstar brand in the beer and “alcoholic fruit cocktail drinks; alcoholic malt beverages, except beers; hard seltzer” categories on June 14.
Many food and beverage makers often look to adjacent categories for their first brand extension. However, caffeinated bar maker Verb is making a larger leap for its first foray beyond bars: EDM, which stands for Energizing Drink Mix (not electronic dance music). The new line promises consumers a jolt of energy from caffeine, not a bass drop.
Rockstar Energy Drink has unveiled a new multi-year partnership with Los Angeles Football Club, the brand's first major league sports series deal.
In sync with the summer solstice, Aprch Beverage Co. has released a new limited-edition flavor for summer - Aprch CBD Sparkling Water in Coconut + Papaya. The new release is the fifth flavor to be added to the Aprch CBD Sparkling Water portfolio, including Cherry + Lime, Watermelon, Mint + Cucumber and Lemon + Lime.
Carnation Breakfast Essentials and Cinnabon have joined together to brighten families' mornings with the launch of the new Carnation Breakfast Essentials Cinnabon Bakery Inspired Flavored Nutritional Drink.
Barking Irons announces their new apple-based gin. Known for their award-winning applejack brandies, Barking Irons Gin begins with the same distilled apple base, before being blended with neutral spirits and a citrus-forward botanical blend that includes orange peels.
Waterloo Sparkling Water, based in Austin and known for its refreshing fruit-inspired flavored sparkling waters, is pleased to announce it is the Official Sparkling Water of the World Surf League (WSL). Waterloo is also partnering on an exciting, new WSL original video series airing in 2021.
The new Alfa Laval DuraCirc circumferental piston pump delivers it all: robust design, high efficiency, and reliable operation; hygienic assurance with EHEDG as well as 3-A certification as standard; and, ease of maintenance.
Shoppers at Publix stores across the Southeast will now have a new caffeinated beverage option. Phocus – the health-conscious, thoughtfully-caffeinated sparkling water with zero calories, sugar or sweeteners – has added the popular grocery chain to its distribution.
C4 Energy, the official energy drink of Major League Soccer’s Austin FC and fastest growing energy drink brand, announces the launch of a limited-edition custom flavor and can, C4 Energy Mango Lime.
Ocean Spray Cranberries, Inc. announced it has named Celina Li to its Senior Leadership Team as Chief Commercial Officer and General Manager, International & Ingredients. In this role, Li will lead Ocean Spray branded products outside of the U.S., as well as the agricultural cooperative’s business-to-business global ingredients business.
Acid League, a disruptor in culinary-driven foods and beverages, launched a line of Living Tonics that combine sophisticated taste and elevated flavors with the gut health benefits of living apple cider vinegar.
G FUEL, The Official Energy Drink of Esports, announced its new “Yuzu Slash” flavor is now available to buy at gfuel.com. G FUEL created the flavor in partnership with Felix “PewDiePie” Kjellberg — a famous Swedish gamer and the world’s most popular YouTuber with over 110 million subscribers and over 27 billion views on the platform to date.
GURU Organic Energy Corp., Canada’s leading organic energy drink brand, is pleased to announce its results for the second quarter and six-month period ended April 30, 2021.
