LEVIA Launches Cannabis-Infused Seltzer In Massachusetts
LEVIA, offering the first cannabis-infused seltzers, now available for sale at over 70 licensed cannabis dispensaries across Massachusetts.
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Performix Launches Highly Caffeinated Energy Seltzer
Performix, a leader in active nutrition and pioneer in developing best in class, high performing supplements, announced the launch of Performix SST Energy Seltzer. A line of non-alcoholic, zero calorie and zero sugar energy seltzers with real ingredients, Performix SST delivers 100 ways to fuel today’s active lifestyle.
Oh Hi Beverages Adds Grateful Grape And Orange Sunshine Flavors To Budtender’s Reserve Series
After a successful roll out of the first two flavors of the Budtender’s Reserve line, Oh Hi Beverages announced this month the addition of the third and fourth flavors to its lineup: Grateful Grape and Orange Sunshine.
ONE ROQ American Luxury Vodka To Mark Queen’s Birthday
ONE ROQ Spirits has been invited to be featured at a major event to mark Queen Elizabeth II's 95th birthday. The invitation came from royal correspondent, Robert Jobson, the International Club for Rolls-Royce & Bentley Enthusiasts and publisher St James's House, who will place ONE ROQ inside a landmark hard cover book to honor the Queen and the enduring relationship between the British Royal Family and Rolls-Royce Motor Cars.
Wild Roots Spirits Names An Official Partner Of Portland Thorns FC
Wild Roots, a line of locally made vodkas and gins that use real fruit to embody the spirit of the Pacific Northwest, announces today they will be an official partner of Portland’s National Women’s Soccer League (NWSL) team, Thorns FC.
People Moves: Sproud Names Bill Lange as General Manager of North America
Swedish plant milk maker Sproud announced this week that it has hired industry veteran Bill Lange as its General Manager for North America, responsible for overseeing the brand’s retail growth strategy.
Diplomático Partners With Chef Michael Symon To Launch “The Heart of Rum” Campaign
As part of its inaugural "The Heart of Rum" campaign, iconic Venezuelan rum maker Diplomático has announced a year-long partnership with Celebrity Chef, and TV personality, Michael Symon. Symon, most famous for his appearances on Food Network and ABC, has been a fan of Diplomático Rum for years and is inspired by the many synergies between his craft and the brand's history.
Arryved Expands Leadership Team To Prepare For Accelerated Growth In Hospitality
Arryved, a leading point-of-service (POS) provider for craft beverage, food and entertainment establishments, announces the addition of Loren Bendele to its leadership team as chief executive officer.
Post Malone Is Monster Energy’s New Global Brand Ambassador
The world-renowned beverage company has a long tradition of aligning with the most influential forces in music, adding Post Malone to its impressive roster continues that tradition. Monster Energy and Post Malone are teaming up to bring consumers an exciting new retail promotion.
Surfwater Is Expanding To The Pacific North West
SURFWTAER, California’s leading Still and Sparkling Aluminum Bottled Lifestyle Water company, is announcing new distribution partnerships with Southern Glazer’s Wine & Spirits of Portland, Oregon, and C.Stein Corporation (CSB) for servicing the Washington, Oregon, Wyoming and Idaho territories.
Celsius Announces New Sparkling Strawberry Guava Flavor
Maker of the leading global fitness drink, CELSIUS, announced the launch of their newest flavor - Sparkling Strawberry Guava. In addition, the company continues to expand their beverage options at Targets across the nation with the latest being: Los Angeles, Tampa, Atlanta, Houston, Dallas, and Orlando.
CIIC Partners with Jovē Wellness to Launch New Alkaline Water
Carolyn Izzo Integrated Communications (CIIC) announced today the addition of Jovē Wellness to its growing list of food & beverage clients. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē, with a creative launch campaign complete with media outreach, consumer activations, events and promotions, influencer partnerships and product sampling.
Gatorade Launches Rapid Hydration Drink
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
Nutpods Launches Zero-Sugar Sweetened Coffee Creamers
nutpods, one of the fastest growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first ever naturally sweetened coffee creamers, still with zero sugar per serving.