The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.
With the debut of its new visual identity and packaging design on March 1, New York-based Sound company is taking its most intentional steps yet towards penetrating the premium sparkling water space.
So Good So You, the category leader in premium refrigerated shots, has reformulated two of its popular shots, Beauty and Detox, to enhance their nutritional and health-boosting power while maintaining the delicious flavor profiles favored by fans.
NOCCO, the popular no carbs company, introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February.
Rockstar Energy Drink has announced a new partnership for 2021 with 100 Thieves, the premium lifestyle brand and gaming organization, furthering its immersion into the gaming world and alignment with cultural leaders.
In this week's Distribution Roundup, two innovative and better-for-you beverage brands -- plant-based shake maker Koia and mamaki tea company Shaka Tea -- enter 7-Eleven stores nationwide. Elsewhere, Sanzo expands its retail presence with new DSD partners in New York and Los Angeles.
![Breaking: Coca-Cola Set to Acquire Controlling Interest in BodyArmor [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018/08/14121335/CocaCola_Bodyarmor_970-150x150.jpg)
The Coca-Cola Company has begun the process of acquiring a controlling stake in sports drink brand BodyArmor.
Slate Milk, the Boston-based maker of lactose-free chocolate milks marketed towards adults, has raised $1.7 million in a funding round led by Riverpark Ventures. The round brings the company’s total financing to $2.5 million and also features a number of angel investors including Halo Top executives Doug Bolton.
New York, NY – The U.S. Soccer Federation and BioSteel have announced a multi-year partnership designating the sports drink company a sponsor of U.S. Soccer. The multi-year agreement kicks off…
CERRITOS, Calif. – The U.S. subsidiary of one of the world’s top flavor & fragrance development companies is on a mission to unlock the flavor and taste potential in a…
LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in…
Jeff Janisse, Ohza's new Director of National Accounts, will assist with the company's aggressive distribution goals in new and existing retail markets for Ohza in the United States.
Shimmerwood Beverages today announces the availability of Shimmerwood Beverages, Shimmer Seltzer, a new line of non-alcoholic, sparkling CBD beverages, now available in Rhode Island. Shimmer Seltzer is now available to…
It’s a new year and a new look for ready-to-drink tea brand Steaz. The company, which operates as a part of Novamex-owned beverage portfolio subsidiary Nova Naturals, announced a rebrand this week that increases emphasis on the drink’s antioxidant content with a new design, formulation and new product launches.
