News

CraftStirs Launches All-Natural Powdered Cocktail Mixers

CraftStirs is pleased to announce the launch of its premium cocktail mixers, designed to deliver great tasting cocktails in seconds, no matter where you are. The nationwide roll out has begun at online retailers and off-premise locations in New York, Georgia, Florida, North Carolina and more.

O2 Announces Distribution Growth and Partnership with Presence Marketing

O2, maker of a revolutionary line of oxygenated post-workout recovery beverages, has announced significant new distribution gains, expanding to 15,000 points of distribution with leading grocery retailers Kroger, Sprouts Farmers Market, and Publix in addition to a partnership with Presence Marketing as an OmniPresence brand.

Taste Radio Insider Ep. 94: Why The Right Way Is ‘Exactly The Opposite Of The Easy Way’

Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.

Boardroom Spirits Expands Product Portfolio

Boardroom Spirits, the award-winning Lansdale, PA-based precision craft distiller, has ramped up production, retained and hired new employees and increased its product portfolio with new product extensions and cocktails.

Freeland Spirits Introduces New Dry Gin

Freeland Spirits, an Oregon craft distillery founded, owned, and operated by women, announces a new addition to its lineup: Freeland Dry Gin.

NACS 2020 Cancelled, Will Move to Virtual Event Series

On Thursday afternoon the National Association of Convenience Stores announced the cancellation of this year's edition of its annual trade show, which was to be held in Las Vegas in October.

KDP: Q2 Net Sales ‘Strong’ Despite COVID Headwinds

Despite challenges from the COVID-19 pandemic, Keurig Dr Pepper (KDP) reported strong growth in its business during Q2, with the company’s diversified, omnichannel strategy helping offset significant losses in impacted channels, according to an earnings report this morning.

‘Body’ Building: KDP, Jake Steinfeld Team Up On Nutrition Platform

Keurig Dr Pepper (KDP) and Body by Jake -- the brand platform run by fitness guru Jake Steinfeld -- have teamed with L.A. Libations to launch Don’t Quit!, a line of better-for-you meal replacement drinks that will compete in the adult nutrition aisle.

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”

SodaStream Introduces Kombucha Concentrates

SodaStream has introduced the world’s first certified organic, shelf-stable Kombucha Concentrate to its lineup of at-home beverage products.

SprintToSuccess S1E4: Packaging Design

In this week's episode, you’ll see how we evolve our exploratory designs into the moment of truth - packaging, or as we like to think of it, the brand-in-hand. This is the moment where all the parts and pieces, from strategy to communication to competing at shelf, come together into an easy and understandable form for the consumer.