News

Nielsen: Positive Sales Trends Continue in Early Summer

Non-alcoholic beverage sales continued to rise over the two-week period ended on June 13, increasing 13% from the same time frame last year, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Splenda Launches Diabetes Care Shakes

Splenda Brand, the #1 sweetener brand recommended by healthcare professionals*, today announced the launch of Splenda Diabetes Care Shakes, the first and only no added sugar shakes specifically designed to help manage blood sugar‡ and support the needs of people managing diabetes and prediabetes.

Feel Good Organic Superfoods Launches Superwater

Feel Good Organic Superfoods, known for their superfood capsules and smoothie powders, announces the launch of a superfood-enhanced beverage line called Feel Good Organic Superwater. Lightly flavored, crisp and refreshing, Superwater gives you the nutritional benefits from fruits and veggies and is an excellent source of Vitamin C.

Calypso Named Title Sponsor of ARCA Menards Series Event in Indy

On the heels of a record year for the brand,Calypso, originator of the flavored lemonade category, today announced its partnership with the Automobile Racing Club of America (ARCA) and Track Enterprises to become the official title sponsor for the 2020 ARCA Menards Series national event at Lucas Oil Raceway in Indianapolis, Indiana.

Taste Radio Ep. 219: This Is How Category-Leading Brands Stay On Top

Henry Chen, founder/CEO of SPI West Port, the owner of ALO Drink, ALO Snacks, Jen Collagen and Woodridge Snacks, spoke about the importance of staying true to the company’s core focus, who he views as the ultimate industry gatekeeper, how the company strategizes around retail placement and the key element entrepreneurs can’t overlook when scaling.

Reed’s Inc. Launches Ready-to-Drink Mule With Real Ginger

Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has launched its first-ever alcoholic beverage: Reed’s® Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing Co., Oregon’s award-winning craft brewer.