Tio Gazpacho Releases Brand Refresh
Tio Gazpacho is unveiling its brand refresh this week at Expo East with all new packaging and flavor names.
News
To Target New Shoppers, Vital Proteins Expands Portfolio
Collagen-focused company Vital Proteins announced today the launch of a line of bars, sports drinks and a liquid creamers, moves CEO and founder Kurt Seidensticker told NOSH are designed to help the brand target a wider array of shoppers and expand beyond its core wellness enthusiast.
La Colombe, MillerCoors Team Up for Low-Alc Cold Brew
La Colombe Coffee Roasters has teamed with MillerCoors on a new low-alcohol, cold-brew coffee line that will be tested in select U.S. cities later this month.
Hoplark HopTea Launches in Whole Foods Stores Nationwide
Hoplark HopTea has announced its expansion into Whole Foods Market stores across the country.
Tinley Opens Turnkey Facility for Cannabis-Infused Beverages
Tinley Beverage Company, maker of a line of cannabis-infused spirit and cocktail-inspired drinks, has completed work on its West Coast production facility, where it will provide turnkey co-packing services for other cannabis beverage brands.
Elevator Talk: Kafina Brings Adaptogenic Herbs to the Energy Shot Category
Heather Beach is the co-founder of Kafina Energy, a company with a mission to fuel, restore and awaken people to the healing power of plants. The brand’s 1 oz energy elixirs are made with organic adaptogenic herbs and are low in caffeine.
G Fuel Launches New Hype Sauce Flavor
G FUEL, The Official Energy Drink of Esports, has announced the launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.
Mtn Dew and Mtn Dew Amp Game Fuel Join Activision to Celebrate Call of Duty: Modern Warfare
Bravo six, going dark. MTN DEW, MTN DEW AMP GAME FUEL and DORITOS today are joining forces with Activision's celebrated Call of Duty franchise, in time for the highly anticipated release of Call of Duty: Modern Warfare.
ORAL I.V. Launches in 120 Military Based GNC Stores
ORAL I.V., Inc. the creator of the only all-natural, sugar-free, 2 oz. rapid hydration activator shot, further reinforces its position in the health and wellness market with its launch at GNC, a global health and wellness brand.
Post-Acquisition, Alkaline Water Co. Targets “High Level Synergies” with AQUAhydrate
The Alkaline Water Company Inc. told investors this morning it anticipates newly acquired premium water brand AQUAhydrate will bring “high level synergies” between the two businesses that will expand both brands’ respective U.S. retail footprints.
Cascadia Managing Brands Enters Cooperation Agreement with Israel’s Practical Innovation
Ramsey, N.J.-based Cascadia Managing Brands, a leading food and beverage brand management and consulting firm has entered into a Cooperation Agreement with Israel’s leading food and beverage innovation and product development firm, Practical Innovation.
Lorina Launches New Organic Lemonade Line
Lorina, the original French lemonade, has announced the release of a new line of organic products. Using cane sugar, the new formulation is USDA organic, free of artificial flavors and preservatives; and has twenty percent less sugar in five refreshing flavors.
Hank’s Root Beer Signs Its Smallest and Youngest Distributor
It was one of the feel-good stories of the summer, the saga of an 11-year old boy who advertised he was selling “ice cold beer” at his roadside stand, attracting the attention of the local police and high-profile global media like USA Today, CNN and The UK Independent.
Taste Radio Ep. 179: High Brew Coffee’s David Smith: “Culture Is Everything”
High Brew Coffee founder/CEO David Smith reflected upon his 20 year journey as a beverage entrepreneur, from the development and eventual sale of Sweet Leaf Tea to his next act in the coffee business. During our conversation, he explained why a strong company culture is key to success, the importance of planning for growth, and why, no matter how well you plan, mistakes are unavoidable.