Taste Radio Ep. 212: How The Unlikely Duo Of NASCAR’s Kyle Busch And Suja’s Jeff Church Are Attempting To Defy The Odds In Energy
This week, we’re joined by the team behind upstart brand Rowdy Energy, NASCAR champion Kyle Busch and Suja co-founder Jeff Church. The duo spoke about their decision to enter the competitive energy category, leveraging Busch’s fame and fan base in an authentic way and how Church is incorporating lessons from the Suja playbook into Rowdy’s business strategy.