Taste Radio Insider Ep. 78: The ‘Reason’ Behind This Once In A Generation Opportunity
Hilary McCain, founder/CEO of CBD-infused sparkling water brand Sweet Reason, spoke about attempting to own a distinct message about the benefits of CBD, strategizing amid an uncertain cannabis regulatory environment and how she convinced Lerer Hippeau, an early-stage venture capital fund notable for early investments in Warby Parker and Casper, to invest in the brand.