In this video recorded at BevNET Live Winter 2019 in Santa Monica, California, Wandering Bear co-founder and CEO Matt Bachmann dives into how his early stage coffee brand has interwoven its multi-channel strategy with its marketing strategy and minimized dependence on traditional retail outlets in order to meet consumers at the office, on the shelf and directly in their kitchens through ecommerce.
This week, members of the BevNET and NOSH editorial teams joined us for a discussion of some of the major news stories, trends and innovation from 2019. Among the topics of conversation were developments in the burgeoning cannabis CPG segment, explosive growth in the oat milk and sparkling water categories and the evolution of frozen food and plant-based meats.
Nytro Jack is a line of nitrogen-infused, flash-brewed organic coffees enhanced with 15 mg of CBD oil. The product line features two SKUs, an Organic Nitro Coffee variety as well as one that also includes collagen. Both products are packaged in 8 oz. cans.
In 2019, the beverage market saw a veritable flood of CBD-based beverage innovations. Although competition in the space may be tight, CBD beverage leaders are now looking to work together to take the category out of legal limbo and into the mainstream.
Hoplark HopTea was born out of co-founder Dean Eberhardt’s desire to have a healthy and complex beverage while on a break from drinking alcohol. The company developed a line of zero calorie, zero alcohol teas brewed with hops, delivering a flavor profile similar to beer.
Bryan Crowley, CEO of Soylent, spoke about how his career experience shaped his leadership style and helped frame his vision for the future of the fast-growing “complete food” brand. He also how the brand’s mission and growth strategy have each evolved, why it has embraced GMO ingredients and what the notion of “better for you” means for modern consumers. This episode is presented by Flavorman, the beverage architects.
In this conversation recorded at BevNET Live Winter 2019 in Santa Monica, California, La Colombe CEO Todd Carmichael and Chobani president Peter McGuinness discuss how fear of a changing marketplace is a necessary ingredient in forward-thinking innovations and how it led both companies roll out new oat milk product lines this year.
Megan Bent, founder and managing partner of Harbinger Ventures, spoke about why launching the investment firm was about “rethinking some of the fundamentals in how capital is invested,” why funding decisions are “probably more relational than anything else” and why she encourages “bite-sized actions” to support greater diversity in business.
Ferm Fatale’s Shrub-Bucha is a monk fruit sweetened probiotic mocktail that, as the name suggests, marries kombucha with a shrub. The line includes two flavors, Margarita and Cosmopolitan, both of which are packaged in 7 oz. glass bottles.
Elizabeth Stein, founder and CEO of Purely Elizabeth, discussed how the brand’s focus on creating delicious, nutrient-dense foods has paid dividends since its launch in 2009. She also spoke about how the company has strategized around opportunities and challenges within a rapidly growing market for natural foods.
Zoe Feldman, the director of Chobani Incubator, spoke about why she’s emphasized the incubator’s focus on diversity as part of its selection criteria, how prior roles as an executive at PepsiCo and in venture capital shaped her perspective on the importance of diversity in business and why “representation is hugely critical” to the future of our industry.
Heading into the end of the year, brands are wasting no time launching new innovations, line extensions, collaborations and refreshed packaging. Check out the gallery to see some of November’s notable launches, including the latest from Dirty Lemon, new kombucha flavors from Better Booch and KOE, and plenty of CBD-infused releases and brand launches.
In this gallery, we review a handful of notable new releases in whiskey, scotch and brandy, including a new limited run expression from Wolves, the latest from Bob Dylan’s Heaven’s Door label, plus the launch of The Fighting 69th Irish Whiskey.
Several of November’s new product launches are offering consumers a jolt of energy as we head into the end of the year. Check out the gallery below for the latest energy and coffee product launches this month, including new lines for Kitu Life Super Coffee, Pop & Bottle and Bolthouse Farms.
