As cannabis entrepreneurs, Willie Mack, co-founder and president of boutique cannabis brand Think BIG, and Rashaan Everett, CEO of vertically integrated cannabis startup Good Tree Holdings, have made addressing systemic issues a fundamental part of their respective business plans.
Pricklee Superfruit Water is a line of still flavored water beverages that are enhanced with electrolytes and antioxidants. Lightly sweetened with agave nectar, each 12 oz. can of Pricklee contains only 35 calories.
One of the beverage industry’s best known and most respected insiders, Ken Sadowsky has long been an investor and advisor to a range of category-leading brands. In this episode, he discussed how he assesses opportunities to align with and invest in early stage brands, offered his perspective on leadership and shared his thoughts on notable categories and emerging trends.
Speaking at Cannabis Forum 2019, held on June 14 in New York City, attorney Larry Sandell of Mei & Mark LLP discussed how emerging cannabis brands can avoid the mistakes and pitfalls involved with protecting intellectual property.
Small Barrel Shrub utilizes a base of carbonated water, fruit flavored balsamic drinking vinegar, and coconut water to create a unique take on craft soda. The products have no added sugar and use the sugars in the balsamic vinegar and added coconut water to sweeten the drinks.
Speaking at Cannabis Forum 2019, held on June 14 in New York City, the co-founders of 99th Floor -- Doug Cohen and chef Miguel Trinidad -- explained how they are using food as a vehicle to build consumers’ appreciation and understanding for cannabis, in addition to smashing some of the lingering stigma around recreational marijuana use.
Ray DeRosa, the founder of dandelion-based tea brand Lion Tea, understands the struggles of consumer education. In this episode, he explained how he’s tackled this issue by using a simple, yet powerful and efficient method to create brand loyalists. He also spoke about why “finding the partners that are going to provide you extraordinary support in the early days ultimately make you successful.”
Keeping your books in order is a good practice for brands of all kinds, but for companies looking to gain a foothold in the cannabis space, it’s a particularly critical component of running a healthy business.
Jeff Chu is the co-founder and CEO of Joy Tea, a brand focused on delivering simple and transparent CBD teas to millennial and older Gen Z consumers. Using clean ingredients and emotion-based branding, the company aims to inspire a feeling, not just deliver a great product.
Sunomi, previously known as Sip City, is a line of sparkling switchel beverages that is a much improved version of its predecessor. The brand now offers three flavors -- Turmeric, Orange, and Lemon -- all of which feature apple cider vinegar (ACV).
In this gallery, we highlight this month’s notable product launches, including the latest from HUEL, Ocean Spray and Starbucks, along with new brand launches, rebrands and reformulations.
During a presentation at Cannabis Forum 2019, held on June 14 in New York City, Alva Mather, partner at law firm DLA Piper, explored the ongoing evolution of cannabis regulations, including an update on the current regulatory framework around cannabis-infused (THC or CBD) brands.
In this episode, G Fuel founder/CEO Cliff Morgan spoke about how the energy drink brand has been able to weave itself into the social fabric of the gaming community through influencer marketing, partnerships and original content. He also discussed the importance of constant and focused interaction with consumers through digital platforms like Twitch and why he’s taken a personal interest in the brand's social media initiatives.
Rizal Hamdallah, Global Chief Innovation Officer of Ocean Spray, explained why he’s bullish about the future of personalized nutrition, how the company attempts to “develop and deliver innovative products that consumers didn't even know they needed,” and why he’s critical of how some brands are promoting sustainability.
