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Positioned as a caffeine free alternative to coffee, Medidate is a line of prebiotic rich elixirs made from sustainably sourced roasted date seeds (not the fruit). Medidate’s ready to drink lineup presently includes four flavors: Original, Oatmilk Latte, Cold Brew 50/50, and Cardamom. Aside from Oatmilk Latte, which is sweetened with added date syrup , the products contain just five calories per bottle and zero sugar.
In this breakout session recorded at BevNET Live Winter 2019, ROAR Beverage Company CMO Eric Berniker broke down some of the key steps in developing a marketing strategy during a period of rapid growth, drawing on his experiences at Vitaminwater, Pirate’s Booty and CORE Hydration and ROAR.
Miyoko Schinner, founder and CEO of fast-growing vegan cheese and butter company Miyoko’s Creamery, spoke about why she describes her business “a mission with a company,” the importance of empowering employees and ensuring they align with the brand’s ethos and why investors “have to love you for who you really are.”
In this video recorded at the Winter Fancy Food Show 2020 in San Francisco, BevNET managing editor Martin Caballero speaks with Tiesta CEO Dan Klein about what the addition of Julie and Zach Ertz as both investors and brand ambassadors means for the brand and how they are helping to shape the conversation around tea.
While Humblemaker Coffee Co. has a traditional RTD cold brew as part of its product lineup, the California company’s more unique offering are its three functional cold brew coffee shots. Packaged in a 2 oz. jar that’s typically used for pills or capsules, these perishable, unpasteurized products offer a different approach to the shot category.
Launched in Colorado in 2018, beverage startup Hoplark HopTea has gained early traction in the natural channel with its line of craft beer-inspired, hop-infused teas. The brand, winner of New Beverage Showdown 16, achieved nationwide distribution last year as a Whole Foods exclusive item and the brand is now ready to expand deeper into the natural, conventional, and liquor channels.
In this gallery, we highlight some of the notable new and rebranded beverage products from the 2020 Winter Fancy Food Show in San Francisco, including a new sparkling yuzu juice and the latest oat innovations from Califia Farms and Blue Bottle Coffee.
John Sorial, founder of Mediterranean-inspired food brand TaDah Foods, spoke about how he navigated the company through a period of constant challenges, why finding a co-packing partner is like “getting married,” preparing for his pitch on “Shark Tank” and what it was like to turn down an offer from Mark Cuban.
Positioned just on the outer edge of the sports drink category, Vaere is a line of beverages that features 15 mg of CBD, natural electrolytes, and adaptogens. The product is available in two SKUs, Peach Mango and Açai Berry, and is packaged in 14 oz. glass bottles.
Kat Friis is the Founder and CMO of Dr. Scobii, an upstart water kefir company that aims to make gut health more accessible to everyday consumers. The company recognized white space in the market for a better tasting probiotic beverage that would appeal to people beyond kombucha drinkers.
Andrew Abraham, founder and CEO of Orgain, discussed the creation and early development of the pioneering protein brand, the importance of building a sustainable business infrastructure and how maintaining a positive and steadfast belief in the company’s mission and a focus on meaningful innovation have been key to its success. This episode is presented by Flavorman, the beverage architects.
In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.
New York-based Monfefo produces organic and raw cold-pressed shots in two flavors: Ginger and Turmeric. Previously sold in plastic bottles pasteurized via high pressure processing (HPP), the products have been relaunched in glass packaging that the brand is supporting as more eco-friendly.
Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.